
Open Connect Limited TV Commercial & Digital Campaign
June 2020
Client: Open Connect Limited
Assignment: Concept & Production of TV Commercials
Solution: This was a slightly challenging task. Open Connect Limited is an open access network infrastructure provider. This means that they are wholesalers providing service to retail ISPs who add value and provide service to the masses. Despite this, to create a valuable brand, we needed to communicate their value in copy relatable to all internet users. Connection was our keyword. The word connection is quite meaningful in this scenario – a reliable fast internet connection that enables you to stay connected to your family, your business and the rest of the world. A link to the world across all borders. Enabling was our secondary keyword. Positioning our client as a market leader and steering organization in the local ICT sector – an enabler of digital technology that enables development across multiple sectors including education, agriculture, health and the economy at large.
Mirage PR produced a 60 second TVC that was split into five 15 second bites for digital platforms. To ensure that the TVC reaches the target audience, Mirage PR facilitated a partnership between Open Connect and the ICT Association of Malawi sponsoring virtual panel discussions where the TVC was aired during commercial breaks. We also produced and streamed webinar together with ICTAM to position OCL as a steering organization in local ICT sector.
You may view some of the footage here- https://youtu.be/aa8-XhVjTps
Other related links – https://t.co/FutVZCRVoj
https://www.instagram.com/p/CGSJ8r4j8Zg/?utm_medium=copy_link