14th March, 21st March and 28th March, 2026 

Client: NICO Group

Assignment: Event management, Event coordination

NICO Group launched the One NICO Lived Experience, an internal culture initiative designed to strengthen unity across its diverse subsidiaries under the One NICO philosophy. To bring this vision to life, the Group partnered with Mirage PR to conceptualize and execute a multi-city employee engagement campaign that would translate strategy into a lived, shared experience.

Mirage PR developed a dynamic, multi-layered concept built around participation, symbolism, and collaboration. Employees from different subsidiaries were intentionally mixed using a colour-coded system, with wristbands assigning seating and team groupings. This ensured that staff engaged beyond their usual teams, encouraging cross-functional interaction and reinforcing the idea of One Group, One Standard, One Lived Experience.

The experience began with powerful ceremonial entrances, where traditional dancers escorted Group leadership and subsidiary CEOs carrying their respective flags. The moment visually represented unity in diversity—individual brands converging into one collective identity. This theatrical opening set the tone for an immersive experience focused on collaboration, shared values, and internal alignment.

Interactive Experience Design

Mirage PR crafted a series of high-energy, purpose-driven challenges designed to reinforce the One NICO philosophy. These included the Synergy Sprint, where teams solved a dynamic word-search featuring terms from various business units to emphasize collaboration and cross-functional understanding. The Integrity Grid required participants to open a locked vault using logic and ethical decision-making, reinforcing values of transparency and disciplined execution. Finally, The Innovation Hub challenged teams to answer complex questions creatively, pushing them to think differently and collaborate under pressure in alignment with the Group’s forward-thinking culture.

Multi-City Execution

To ensure inclusiveness and full workforce participation, the campaign was rolled out across three cities: Blantyre (approximately 800 employees), Lilongwe (350 employees), and Mzuzu (130 employees). This consistent experience across multiple locations demonstrated Mirage PR’s ability to scale a large-scale concept while maintaining high production quality, engagement levels, and brand consistency throughout the entire Group.

Full Production & Experience Management

Mirage PR delivered end-to-end execution, managing every aspect of the production process. This included creative concept development, stage and set design, event branding, and the full run of show and scripting. They also handled voice-over and sound effects production, the development of a theme song with performance coordination, interactive game design, traditional dancer coordination, and a CEO flag ceremony. Furthermore, the agency managed all printing, fabrication, event hosting, and on-site production, as well as comprehensive videography and photography.

Impact and Media

A standout feature was the One NICO Lived Experience theme song, performed by NICO Group artists, which served as a defining element of the experience and reinforced the emotional connection to the initiative. The campaign’s success attracted significant media attention across television and online publications, successfully amplifying the internal initiative into a broader brand moment for the Group.

Campaign Highlights

• Interactive games captivated audiences across all three cities, creating excitement and strong employee engagement.
• Traditional dancers added cultural richness and elevated leadership entrances with memorable visual storytelling.
• Production leads were clearly identified with name tags, improving coordination and operational efficiency.
• Branding and décor execution consistently brought the One NICO Lived Experience concept to life across venues.
• The One NICO Lived Experience theme song became a crowd favourite and strengthened emotional resonance.
• Cross-subsidiary seating successfully encouraged collaboration and interaction among employees.
• Strong attendance across all cities demonstrated high internal buy-in and enthusiasm.

The Result

The campaign successfully transformed the One NICO philosophy from a strategic message into a shared organisational experience. Employees engaged across subsidiaries, leadership visibly championed unity, and the Group delivered a consistent cultural moment across multiple locations.