Our media planning processes determine where, when, and how often messages will run in order to maximize engagements and ROI. The advertising plan might split advertising spend and resources between various online and offline channels such as broadcast, print, paid ads, video ads or native content. In today’s competitive marketing landscape, there’s a stronger need to serve consumers with the right message, at the right time, on the right channel in order to see engagements. Media planning is where we determine what these “rights” are.
Monitoring and evaluation (M&E) efforts help you to compare the effects of your program with its objectives and identify factors that contribute to or constrain the achievement of program goals. Results from monitoring and evaluations can also contribute to theory development and understanding.
While M&E are important components of every communication program, they are often overlooked in the planning process. It is important to plan ahead and include a monitoring and evaluation plan within your strategy. Involve us today.