Advertising: Media Production

31Aug

Thumbs Up TV Commercial

August 31, 2021By Editor0 comment

2018

Client: Rab Processors

Assignment : TVC Production for Thumbs Up

Solution: Mirage PR conceptualized and produced the Thumbs Up commercial for Rab Processors in 2018 The eye-catching and persuasive commercial selling fizzy drink Thumbs Up, featured an athlete who walks into a store full of people of all ages looking for a drink. The athlete, a very attractive lady, immediately catches the attention of men in the store who attempt to buy her a drink but she is not impressed by their offers. She walks to the counter and asks for a bottle of Thumbs Up which she drinks whilst everyone stares at her and a family cheers her on for making the right choice. The TVC ends with a call to action asking consumers to purchase the product in various flavors available.

You may view the footage here- https://fb.watch/7JK075QcdG/

23Aug

Open Connect Limited TV Commercial & Digital Campaign

August 23, 2021By Editor0 comment

June 2020

Client: Open Connect Limited

Assignment: Concept & Production of TV Commercials

Solution: This was a slightly challenging task. Open Connect Limited is an open access network infrastructure provider. This means that they are wholesalers providing service to retail ISPs who add value and provide service to the masses. Despite this, to create a valuable brand, we needed to communicate their value in copy relatable to all internet users. Connection was our keyword. The word connection is quite meaningful in this scenario – a reliable fast internet connection that enables you to stay connected to your family, your business and the rest of the world. A link to the world across all borders. Enabling was our secondary keyword. Positioning our client as a market leader and steering organization in the local ICT sector – an enabler of digital technology that enables development across multiple sectors including education, agriculture, health and the economy at large.

Mirage PR produced a 60 second TVC that was split into five 15 second bites for digital platforms. To ensure that the TVC reaches the target audience, Mirage PR facilitated a partnership between Open Connect and the ICT Association of Malawi sponsoring virtual panel discussions where the TVC was aired during commercial breaks. We also produced and streamed webinar together with ICTAM to position OCL as a steering organization in local ICT sector.

You may view some of the footage here- https://youtu.be/aa8-XhVjTps