8th April, 2026

Client: NICO Group

Assignment: Event Management and Experiential Marketing

Solutions: On 8 April 2026, NICO Group hosted Members of Parliament at the Bingu International Convention Centre (BICC) in Lilongwe for Project Atsogoleri, a tailored dinner experience designed to strengthen stakeholder relationships and showcase the financial solutions available across the NICO Group. The event provided a platform for Members of Parliament to explore how NICO’s diverse business units could support their work and contribute to national development. Mirage PR played a central role in shaping the experience, from concept development and creative design to event ambience, branding and coordination, transforming a formal stakeholder engagement into an interactive corporate experience.

Guests began arriving at 5:00 PM and were welcomed into a professionally branded event space featuring interactive booths representing NICO Group’s business units. Before the formal programme commenced, Members of Parliament had the opportunity to engage directly with the teams and learn more about the products and services available across the Group. Following the arrival of the Speaker of the House, Rt. Hon. Sameer Suleman, MP, Dr. Kwanele Ngwenya, NICO Group Chief Operating Officer, delivered the opening remarks, highlighting the importance of tailored financial solutions in supporting Members of Parliament and their constituencies during the dinner as guests continued networking.

Highlights

  • Strategic event concept and design: Mirage PR developed the event atmosphere and visual presentation around the purpose of Project Atsogoleri, creating a professional setting for meaningful engagement between NICO Group and Members of Parliament.
  • Interactive product and service showcases: Branded booths representing NICO Group’s business units gave guests direct access to the sales teams, allowing them to explore the Group’s diverse financial and insurance solutions.
  • Corporate event management and coordination: Mirage PR supported the programme flow and on-site requirements, helping ensure the different event elements worked together smoothly. The organizing team responded promptly to challenges, supporting continuity throughout the evening.
  • Stakeholder engagement through experience: The combination of executive presentations, interactive booths, question-and-answer discussions and networking helped communicate NICO Group’s value in a setting that encouraged direct engagement.

Project Atsogoleri demonstrates Mirage PR’s capabilities in corporate event management, experiential marketing, creative design and stakeholder engagement in Malawi. By combining concept development with branded environments, interactive touchpoints and programme coordination, Mirage PR helped create an experience that went beyond a traditional corporate dinner. The event gave NICO Group an opportunity to communicate its diverse offerings while building stronger connections with an important stakeholder audience.