09Oct

FROM OFFICIAL LAUNCH TO ELEGANT NETWORKING: HOW MIRAGE PR DELIVERED AMCHAM MALAWI’S LAUNCH AND NICO NIGHT

October 9, 2026By 0 comment

25th August, 2026

Client: NICO Group & American Chamber of Commerce in Malawi (AMCHAM)

Assignment: Event Coordination, Event Management, Creative Design

Solutions: On 25 August 2026, the American Chamber of Commerce in Malawi (AMCHAM) officially launched its Malawi Chapter, marking an important moment for strengthening commercial relationships between Malawi and the United States. On the same evening, NICO Group hosted a NICO Night cocktail reception in honour of AMCHAM and its stakeholders. Mirage PR was responsible for the event management, coordination and creative execution of both occasions, bringing together formal business proceedings and an elegant networking experience. Through strategic planning, event branding, guest registration and programme coordination, Mirage PR ensured that each event reflected its purpose.

The AMCHAM launch commenced at 5:00 PM with digital guest registration on the events portal, one of the services Mirage PR offers for seamless guest registration and check-in, followed by opening remarks from Ryan Scharar, President of FCA Corp and Vice President of Africap. Rob Scharar, Founder and CEO of FCA Corp and President of Africap, delivered a keynote address tracing the history of NICO, BHL and Africap. The programme also featured the induction of the American Chamber Trustees and remarks from Melania Arreaga, US Chargé d’Affaires, on strengthening US–Malawi commercial ties. Mirage PR coordinated the event environment and programme elements, including the stage presentation, American and Malawian flags, branded arch, photo booth and guest arrival experience, which featured a saxophonist playing subtle tunes. The launch proceedings concluded at 6:40 PM.

Guests then transitioned to the poolside garden at Ryalls Hotel for the NICO Night Cocktail Reception, where Mirage PR’s creative design and event coordination helped establish an elegant and inviting atmosphere. Following the MC’s welcome, Vizenge Kumwenda, NICO Group Managing Director, highlighted the importance of forging meaningful partnerships. From 7:30 PM, guests enjoyed networking, quality food, an open bar and live music featuring a blend of golden classics and local favourites. Branded gift bags were presented to guests as they departed, providing a thoughtful close to the evening. Through careful attention to event branding, entertainment and programme flow, Mirage PR helped create an environment that encouraged connections and reinforced the occasion’s focus on partnership.

Highlights

  • End-to-end event management: Mirage PR coordinated two connected corporate events in one evening, managing programme flow, on-site requirements and the transition from the formal AMCHAM launch to the NICO Night cocktail reception.
  • Creative event branding and design: The AMCHAM launch featured a well-presented stage, American and Malawian flags, a branded arch and a photo booth. At NICO Night, elegant event branding transformed the poolside garden into an inviting networking environment.
  • Seamless guest registration: Mirage PR supported digital registration helping streamline guest arrival and event access.
  • Premium guest experience: A saxophonist welcomed guests at the AMCHAM launch, while a live band at NICO Night delivered a mix of golden oldies, contemporary hits and local music.
  • Strategic programme coordination: Effective coordination helped keep both programmes on track while ensuring requirements and on-site needs were addressed efficiently.
  • Business networking and stakeholder engagement: The two events provided complementary platforms for formal engagement, partnership-building and relationship development among business leaders, stakeholders and invited guests.

Through the AMCHAM Malawi launch and NICO Night, Mirage PR showed its expertise in corporate event management, creative design, event branding and stakeholder engagement in Malawi. Managing two distinct experiences within one evening required strategic coordination, creative execution and attention to detail. By aligning the event environments, programme requirements and guest experiences with the objectives of each occasion, Mirage PR helped deliver a successful international launch of the AMCHAM, a bond between Malawi traders and the United States of America market. 

READ MORE
08Oct

MIRAGE PR TRANSFORMS OLD MUTUAL’S THRIVE TOGETHER CAMPAIGN INTO A MEANINGFUL COUPLES EXPERIENCE

October 8, 2026By 0 comment

 

23rd July, 31st July 2026 

Client: Old Mutual Malawi

Assignment: Event Management, Event Coordination, Experiential Marketing, Creative Design

Solutions: On 23 July in Lilongwe and 31 July in Blantyre, Old Mutual Malawi hosted exclusive client dinners under the theme “THRIVE Together: Partners for Life,” bringing together existing and prospective clients for an experience centered on partnership, shared financial decisions and building a stronger future together. Rather than creating a traditional investment event, the experience encouraged guests to attend with their partners and explore how financial decisions can shape the people and families closest to them.

Behind the experience was Mirage PR, a strategic and creative communications agency in Malawi with expertise in event management, experiential marketing, creative design and corporate event coordination. Mirage PR translated the THRIVE Together concept into an immersive guest journey, developing and coordinating the interactive experiences, event branding, digital elements, programme flow and overall event environment.

The experience began before guests even arrived. Each couple received a unique key enclosed in a branded box, symbolising their invitation to the evening and the shared journey they were about to experience. Each key carried a number that was later used to guide guests to their designated seating, turning the invitation into an extension of the event concept rather than simply an RSVP tool.

Upon arrival, guests were welcomed into the THRIVE Together interactive experience, featuring five specially designed booths: Shared Dreams, Shared Decisions, Shared Seasons, Shared Foundations and Shared Legacy. Each touchpoint encouraged couples to reflect on their goals, financial decisions, life experiences and aspirations for the future.

This is where Mirage PR’s experiential marketing approach brought the theme to life. Instead of simply telling guests about the importance of financial planning, the agency helped create opportunities for couples to actively participate in the conversation. QR codes connected each booth to digital questions and scenarios, encouraging couples to discuss how they would approach different financial and life situations together as later the evening then transitioned into the formal programme.

For Mirage PR, event management is about creating an experience where every element has a purpose. From the branded key invitation and interactive booths to digital integration, customized menus, décor, entertainment and programme coordination, each element was designed to support the central THRIVE Together message. The result was an event experience that encouraged couples to connect, participate and think about their financial journeys together. 

Highlights

  • Two-city experiential campaign delivered in Lilongwe and Blantyre under the “THRIVE Together: Partners for Life” theme.
  • Creative key invitation experience that introduced the event concept before guests even arrived.
  • Five interactive THRIVE Together booths designed around shared dreams, decisions, seasons, foundations and legacy.
  • Digital integration through QR codes and Google Forms, creating a seamless interactive experience for couples.
  • Experiential marketing used to turn financial conversations into meaningful couple-to-couple interactions.
  • Creative event branding and décor that created an elegant and personalized environment.
  • Media management and coordination, with event coverage and articles shared with the client within the agreed timelines.

Mirage PR: Creating Experiences That Mean More

The “THRIVE Together: Partners for Life” experience reflects Mirage PR’s approach of Creativity Meets Strategy, Efficiency Meets Appeal. With strategic and creative communications expertise, Mirage PR develops innovative, results-oriented solutions that help brands communicate with audiences in more meaningful ways.

READ MORE
07Oct

MALAWI’S BIGGEST FINANCIAL SERVICE LAUNCH: HOW MIRAGE PR BROUGHT THE OLD MUTUAL FINANCE LAUNCH TO LIFE

October 7, 2026By 0 comment

 

28th August, 2026

Client: Old Mutual Malawi

Assignment: Event Management, Product Launch

Solutions: On 28 August 2026, Old Mutual Malawi officially launched Old Mutual Finance Limited (OMFIN) at the Bingu International Convention Centre (BICC) in the Mbidzi Room. The launch brought together key stakeholders, industry leaders, partners and invited guests to introduce OMFIN to the market and communicate its vision for expanding access to responsible and inclusive financial solutions.

Behind the launch experience was Mirage PR, a strategic and creative communications agency in Malawi with expertise in event management, experiential marketing, creative design and corporate event coordination. Mirage PR was instrumental in shaping and coordinating the guest experience, bringing together the event environment, brand touchpoints, digital elements, programme flow, technical coordination and launch moment to create an experience that introduced OMFIN in a memorable and engaging way.

Rather than relying solely on presentations, Mirage PR designed the event to encourage guests to discover OMFIN for themselves. From the moment guests arrived, welcome cocktails, live music from Lulu and the Mathumela Band, digital screens and carefully positioned brand touchpoints created an engaging atmosphere. Guests were invited to explore dedicated “Discover OMFIN” experiences, including the “Meet OMFIN” registration touchpoint and additional experience points showcasing the Golden Reserve Loan and PE Payroll Secure Pay Loan as part of the Old Mutual Finance solutions.

This approach allowed Mirage PR to combine event management with experiential marketing, turning product information into an interactive brand experience. The digital elements and physical touchpoints helped guests learn about OMFIN before the formal programme began, creating a natural transition from networking and discovery into the evening’s proceedings. A digital prompt and entry theme song further supported this transition and helped maintain the momentum of the event.

The programme continued with The OMFIN Conversation, a panel-style discussion featuring a retiree and exploring perspectives around the products being introduced and their relevance to people preparing for or already in retirement. OMFIN General Manager Kissa Kalolokesya then introduced OMFIN’s purpose and reliable financial solutions. The event also featured the Guest of Honour Dr. George Patridge, Governor of the Reserve Bank of Malawi.

For Mirage PR, successful event management goes beyond managing a programme. It is about understanding the purpose of an event and translating that purpose into an experience that audiences can see, feel and remember. For the OMFIN launch, this meant bringing together creative concept development, experiential touchpoints, event branding, digital integration, technical coordination, guest experience and programme management into one cohesive event.

Highlights

  • OMFIN Discovery Touchpoints created opportunities for guests to interact with the new brand and learn about its solutions in an engaging way.
  • Digital experiences and registration supported a modern and streamlined event journey.
  • Creative event branding created an exclusive and sophisticated atmosphere aligned with the significance of the launch.
  • The digital launch moment, combined with champagne and sparklers, created a memorable and highly visual brand reveal.
  • Event coordination and guest experience management ensured the programme, hospitality and transitions were professionally managed.
  • The successful OMFIN launch demonstrates Mirage PR’s ability to deliver strategic corporate events in Malawi creating experiences that connect brands with their audiences.
READ MORE
06Oct

BEYOND THE AGM: HOW MIRAGE PR TURNED THE NICO HOLDINGS MEETING INTO A BRAND EXPERIENCE

October 6, 2026By 0 comment

30th July, 2026

Client: NICO Holdings Plc

Assignment: Event Coordination, Event Management, Creative Design

Solutions: On 30 July 2026, NICO Holdings Plc held its Annual General Meeting (AGM) at Ryalls Hotel, Kabula, bringing together more than 120 shareholders and key stakeholders. The meeting provided an important platform for the Group to share its financial performance, key achievements and strategic direction, while giving shareholders an opportunity to engage with the Group’s leadership on matters affecting the business and its future.

Mirage PR, a leading public relations, event management and creative agency in Malawi, played a key role in bringing the Annual General Meeting to life. From event planning and coordination to creative design, event branding, supplier management and media coordination, Mirage PR managed the various elements of the AGM to create a professional environment that reflected the stature of NICO Holdings and supported meaningful shareholder engagement.

With proceedings facilitated by the Company Secretary, who provided shareholders with updates on NICO Holdings Plc’s performance, financial results, strategic direction and key matters affecting the Group. A key highlight was the Group’s strong financial performance for the year ended 31 December 2025, recording a profit after tax of MK234.8 billion, an 87% increase from MK125.5 billion in 2024. This enabled the Group to declare a 100% increase in dividends. The results were positively received by investors and minority shareholders, with the Group reaffirming its intention to sustain growth through strategic investments and diversification beyond Malawi.

While the AGM centred on business performance and shareholder engagement, Mirage PR focused on ensuring that the experience surrounding the proceedings was equally impactful. The agency coordinated suppliers, event branding, décor, guest experience, programme requirements and media activities, ensuring that the different elements came together seamlessly.

From the visual presentation of the venue to the identification of Board members through clearly presented name boards, Mirage PR’s creative design and event coordination helped ensure that important information was presented in a clear, accessible and professional manner.

 

Highlights

  • The décor and event branding were thoughtfully designed and cohesively executed, with several guests commending the overall aesthetic and professional presentation.
  • Mirage PR managed the event’s creative design and visual presentation, ensuring the venue reflected the corporate identity and importance of the NICO Holdings AGM.
  • Clearly presented name boards for the NICO Holdings Plc Board of Directors made it easy for shareholders and guests to identify members of the Board.
  • The Sustainability Report was made accessible through QR codes displayed on A1 boards, creating a convenient digital touchpoint for shareholders and guests.
  • Mirage PR managed media coordination throughout the event, ensuring relevant articles and media content were followed up and shared within the agreed timelines.
  • Through careful event coordination, supplier management and on-site execution, Mirage PR ensured the AGM ran smoothly from guest arrival through to the conclusion of the programme.
  • The successful delivery demonstrates Mirage PR’s expertise in corporate event management in Malawi, combining strategy, creative design, event branding, stakeholder experience and media coordination to create professional business events that leave a lasting impression.
READ MORE
05Oct

CREATING IMPACT BEYOND BOARDROOM: MIRAGE PR’S DELIVERS SEAMLESS ICON PROPERTIES PLC 2026 AGM

October 5, 2026By 0 comment

28th July, 2026

Client: ICON Properties Plc

Assignment: Event Coordination, Event Management, Creative Design

Solutions: On 28 July 2026, ICON Properties Plc held its Annual General Meeting (AGM) at Mount Soche Hotel in Blantyre, bringing together shareholders and key stakeholders to review the company’s performance over the past year and its plans for the future. The AGM provided ICON Properties with an important platform to share financial and operational updates, highlight key achievements and communicate its growth direction, while giving shareholders an opportunity to engage directly with the company’s leadership.

Mirage PR, a leading public relations, event management and creative agency in Malawi, was responsible for the event coordination, management and creative execution of the AGM. From the initial planning stages through to on-site delivery, Mirage PR coordinated the different elements required to create a professional and well-managed shareholder experience. This included creative design, décor, programme coordination and media coordination.

The event commenced at 10:00 AM with the arrival and registration of shareholders and guests, followed by a formal welcome guided by the Master of Ceremonies. The Annual General Meeting proceedings then followed, with the Board Chairperson leading shareholders through the key agenda items. Senior executives provided updates on the company’s financial and operational performance, key achievements and plans going forward. Shareholders were given the opportunity to engage with the Board and management and discuss matters relating to the company before the formal proceedings concluded with closing remarks from the Chairperson, followed by refreshments and networking.

For Mirage PR, event management goes beyond simply coordinating logistics. The agency focused on creating an environment that reflected the professional nature of ICON Properties while ensuring that shareholders could comfortably participate in the proceedings. Through careful coordination as Mirage PR helped create a seamless experience that allowed the client and its leadership to focus on meaningful shareholder engagement.

Highlights

  • The ICON Properties AGM featured an elegant and professional event environment, with the branding, décor and overall ambience highly commended for complementing the importance of the AGM and its shareholders.
  • Mirage PR managed event requirements, ensuring that the different service providers worked together effectively and that the programme progressed smoothly.
  • Mirage PR managed media coordination and interview arrangements, ensuring media activities were conducted smoothly and that links to published coverage were compiled and shared with the client.
  • The successful delivery demonstrates Mirage PR’s expertise in corporate event management in Malawi, combining event coordination, creative design, branding, supplier management, hospitality and media relations to deliver professional business events.
  • Through its involvement in the ICON Properties AGM, Mirage PR helped transform a formal shareholder meeting into a well-coordinated corporate experience that supported communication, stakeholder engagement and the professional presentation of the ICON Properties brand.
READ MORE
05Oct

NICO HOLDINGS STAKEHOLDER ENGAGEMENT 2026: EVENTS MANAGEMENT BY MIRAGE PR

October 5, 2026By 0 comment

 

20th July, 2026

Client: NICO Holdings Plc

Assignment: Event Coordination, Event Management

Solutions: On 20 July 2026, NICO Holdings Plc held its annual Stakeholder Engagement at Mount Soche Hotel in Blantyre, bringing together key stakeholders and shareholders. The event provided an important platform for NICO Holdings to strengthen relationships with stakeholders who play an important role in the Group’s continued growth and success. Mirage PR played a key role in bringing the stakeholder engagement to life, providing professional event management and coordination from planning through to execution.

As an experienced event management and public relations agency in Malawi, Mirage PR was responsible for ensuring that the event was strategically planned, professionally branded and smoothly delivered. The agency coordinated the various event requirements, including venue arrangements, event branding, décor, programme flow, stakeholder experience and media management. This end-to-end coordination allowed NICO Holdings’ leadership to focus on engaging with stakeholders and communicating the Group’s performance and strategic direction, while Mirage PR managed the operational and experiential elements of the event.

The Stakeholder Engagement served as a platform for NICO Holdings Plc to share the progress the business had made over the past year, communicate its strategic direction and discuss opportunities and challenges affecting the financial services industry. Through careful event planning and execution, Mirage PR created a professional environment that supported meaningful stakeholder engagement and reflected the corporate stature of NICO Holdings Plc. The agency’s role extended beyond logistics, ensuring that the event experience, visual presentation and guest journey worked together to support the objectives of the engagement.

NICO Holdings Plc’s Executive Leadership Team presented on the Group’s financial performance, operational priorities, customer experience initiatives, governance, people strategy and long-term vision. The programme concluded with a summary of key discussions and the agreed way forward for the organisation. Mirage PR’s event coordination ensured that the programme moved seamlessly, with the necessary technical, hospitality, branding and logistical requirements managed throughout the event.

Highlights

  • The décor and overall ambience complemented the significance of the event, with the thoughtfully designed hallway experience and event branding receiving positive feedback. The pillars showcasing key performance metrics were particularly well received for effectively highlighting the Group’s achievements.
  • Mirage PR coordinated the event environment and guest experience, working closely with the hotel to ensure sufficient serving stations were available and that hospitality requirements were effectively managed.
  • Mirage PR managed the overall programme flow, ensuring that presentations, stakeholder engagement sessions and other programme elements transitioned smoothly and remained aligned with the event schedule.
  • The agency also handled media coordination and management, supporting coverage of the stakeholder engagement and helping extend the event’s visibility beyond the room.
  • Through its event management, creative coordination and on-site execution, Mirage PR enabled NICO Holdings to deliver a well-organised and professional stakeholder engagement while allowing the leadership team to concentrate on the business conversations that mattered most.
  • The successful event demonstrates Mirage PR’s ability to manage high-level corporate events and stakeholder engagements in Malawi, bringing together strategy, event coordination, creative design, logistics, hospitality and media management to deliver experiences that support business objectives.
READ MORE
05Oct

ICON PROPERTIES PLC STAKEHOLDER ENGAGEMENT 2026: CORPORATE EVENT MANAGEMENT BY MIRAGE PR IN MALAWI

October 5, 2026By 0 comment

15th July, 2026

Client: ICON Properties Plc

Assignment: Event Management, Creative Design

Solutions: On 15 July 2026, ICON Properties Plc successfully hosted its annual Stakeholder Meeting at Ryalls Hotel in Blantyre, bringing together key stakeholders including property investors, tenants, real estate professionals, financial advisors, Blantyre City Council officials, business partners and members of the media. The meeting provided an important platform for ICON Properties to engage directly with stakeholders, share updates on the company’s performance, discuss its position in the Malawi real estate market and outline its future plans. Mirage PR was responsible for the end-to-end event management and coordination, including developing the event branding concept, coordinating venue and supplier arrangements, producing branded materials and overseeing the execution of the corporate event.

Mirage PR managed the event from concept to execution, developing the event branding and creative direction, coordinating the venue and suppliers, producing branded materials and overseeing the guest experience and programme flow. Through detailed planning, technical rehearsals and on-site coordination, Mirage PR ensured that the event provided a professional platform for ICON Properties’ leadership to engage stakeholders and communicate its business performance, developments and future vision. 

The event officially commenced at 10:00 AM, with senior executives from ICON Properties sharing updates on the company’s financial and operational performance, key achievements and strategic priorities. The Chief Finance Officer provided insights into projects, while the Property Manager highlighted the company’s diverse property portfolio. CEO Washington Chimuzu shared updates on future plans and ongoing developments, including the hotel development at Lilongwe Golf Club, which was approximately 90% complete. A key highlight was the interactive Question and Answer session, where stakeholders actively engaged with the company’s leadership. The Mayor also commended the contribution of investors such as ICON Properties to economic development. The event recorded strong attendance, with shareholders engaging on the company’s performance, future direction and progress of their investments.

Through its event management and creative design expertise, Mirage PR created an environment that balanced professional corporate communication with an engaging stakeholder experience. From the visual presentation and event branding to guest coordination and technical execution, every element was carefully managed to support ICON Properties’ objectives and ensure a seamless event experience. 

Highlights

  • The ICON Properties Stakeholder Meeting attracted over 100 stakeholders, exceeding the expected attendance and resulting in a full venue.
  • Professional décor, ambience and event branding created a welcoming corporate environment that was well received by attendees.
  • The programme was executed smoothly through effective event coordination, including logistics, guest management, catering and executive support.
  • The event received same-day coverage across multiple media outlets, while the official event article was published on the company’s website on the day of the event.
  • Technical rehearsals and dry runs were completed on schedule, ensuring presentations, equipment and event elements were fully prepared for a seamless corporate event experience.
READ MORE
30Sep

THE VALUE CREATION BUSINESS BREAKFAST: MIRAGE PR COORDINATES THE COMING TOGETHER OF CORPORATE GIANTS AND GOVERNMENT IN COLLABORATIVE PARTNERSHIP

September 30, 2026By 0 comment

   

24 September 2026

Client: Government of Malawi, Press Corporation, One NICO and Old Mutual

Assignment: Public Relations, Event Management and Experiential Marketing

Solution:
On 24 September 2026, the Government of Malawi, Press Corporation, One NICO and Old Mutual hosted a high-level Business Breakfast at Ryalls Hotel in Kabula, bringing together key public and private sector stakeholders to discuss matters of national interest, with a focus on mining and trade, industrialization and tourism.

Under the theme “Driving Economic Transformation through Collaborative Partnerships,” the business breakfast created a platform for government and private sector leaders to discuss opportunities for investment, collaboration and sustainable economic growth.

Mirage PR provided event management, coordination, branding and PR support, ensuring that the high-value business meeting delivered a polished and engaging experience from guest arrival through to the final programme.

Creating the Right First Impression: Registration and Event Branding

Guests began arriving at 7:30 AM and were welcomed through a digital registration through the Event Management system by Mirage PR at the foyer, creating a streamlined check-in experience.

The guest journey continued through a branded corridor featuring the logos of the participating companies and ministries before guests entered an elegantly decorated conference room. White chairs and tables, branded menus and carefully considered décor created a premium environment appropriate for the high-level business audience.

The branded menus and intentional room design helped strengthen the overall event experience, while the digital registration point generated interest among attendees and streamlined the guest arrival process.

The official programme began at 8:30 AM, with host Jimmy Lipunga welcoming guests and introducing the Minister of Industrialization, Hon. Simon Itaye. The Minister spoke about the value Malawi needs to create to drive industrialization and highlighted the importance of developing an environment that supports economic transformation.

The programme then moved to the mining sector, with the Minister of Mining, Hon. Thoko Tembo, MP, presenting investment opportunities and highlighting areas of potential for investors.

CEO Panel: Turning Conversations into Business Insights

Following the ministerial presentations, the event transitioned into a panel discussion featuring leaders from the private sector.

The panel brought together Dr. Ronald Mangani, Press Corporation CEO; Mr. Vizenge Kumwenda, NICO Group Managing Director; and Mr. Tavona Biza, Old Mutual Group CEO. The CEOs unpacked the issues raised during the ministerial presentations, offering private sector perspectives on the opportunities and challenges surrounding economic transformation. A question and answer session also gave guests an opportunity to engage directly with the speakers and contribute their own perspectives.

A Corporate Event Experience Designed for Engagement

Beyond the programme itself, the event was designed to create a professional and engaging environment for meaningful business conversations.

Mirage PR managed the event setup and coordination, responding to logistical requirements and ensuring the programme flowed effectively. The team also adapted to last-minute changes, including the addition of a six-person panel discussion and a live-streaming component communicated on the morning of the event.

A photo booth and gift area added an experiential element to the event as guests got branded gift bags as a keepsake to feel part of the event and carry on the experience. The branded environment provided opportunities for the participating organizations to maintain a strong visual presence throughout the experience.

Media Engagement Extends the Reach of the Business Breakfast

Strategic media coordination formed part of the event execution, with invited media personnel attending the business breakfast and conducting interviews with key participants.

The resulting media coverage extended the conversation beyond the event venue, allowing the issues discussed around economic transformation, mining, industrialization and investment to reach a wider audience.

Highlights of the Event

  • Business breakfast event management: Mirage PR coordinated the event setup, logistics and programme flow for a high-level public-private sector meeting.
  • Digital event registration: Digital registration streamlined guest check-in and enhanced the arrival experience.
  • Experiential event elements: A photo booth and gift area added interactive elements to the corporate event experience.
  • Media relations and coverage: Invited media conducted interviews and generated coverage that extended the reach of the event beyond the venue.
  • Live-streaming coordination: Mirage PR adapted to the late addition of a live-streaming component and supported the technical requirements.
  • Premium corporate event experience: Intentional décor, branded menus and room design helped create an environment suited to senior business and government stakeholders.

The Result

The Business Breakfast at Ryalls Hotel created a platform for government and private sector leaders to exchange perspectives on economic transformation, investment and opportunities across mining, trade, industrialization and tourism.

For Mirage PR, the event demonstrated our ability to combine event management, public relations, corporate event branding and experiential marketing in Malawi to create professional experiences that support meaningful stakeholder engagement.

From high-level business breakfasts to conferences, corporate launches and experiential activations, Mirage PR brings creativity and strategy together to deliver memorable and purposeful events.

READ MORE
08Sep

NICO General Sponsors the 2026 SARPCCO Conference, the Region’s Biggest Security Event Managed by Mirage PR

September 8, 2026By 0 comment

 

 

10-12 June 2026

Client: NICO General

Assignment: Public Relations and Event Management, Experiential Marketing

Solution: When police chiefs and security leaders from across Southern Africa came to Lilongwe for the 2026 SARPCCO Conference, NICO General Insurance was there as a sponsor, with Mirage PR  an event management and experiential marketing agency in Malawi, managing how the brand showed up at every stage of the programme.

The Southern African Regional Police Chiefs Co-operation Organization (SARPCCO) Conference is one of the region’s most significant security gatherings. It brought together senior law enforcement leaders, government representatives and stakeholders from across the SADC region to strengthen collaboration against cross-border crime and advance regional security.

The work covered strategic brand positioning, event branding execution and media coordination. The aim was for NICO General’s presence to make an impact and to match its commitment to safety, resilience and sustainable development across the region.

SARPCCO Technical Organs Meetings: Visibility from Day One

The programme opened with the SARPCCO Technical Organs Meetings from 8 to 10 June 2026. Delegates discussed regional security challenges and joint solutions. Mirage PR kept NICO General’s branding consistent across these sessions and created openings for stakeholder engagement and positive media exposure.

The NICO General Private Dinner: Dialogue on Regional Security

On 10 June 2026, NICO General hosted an exclusive Private Dinner. Senior executives from NICO General, representatives of the wider NICO Group and regional security leaders attended. The conversation covered emerging security risks, the importance of regional cooperation and the role of strategic partnerships in building safer communities and economies.

The 31st SARPCCO Annual General Meeting at the Bingu International Convention Centre

The conference reached its peak at the 31st SARPCCO Annual General Meeting (AGM), held on 11 and 12 June 2026 at the Bingu International Convention Centre in Lilongwe. Ceremonial parades and high-level engagements marked the official opening. NICO General’s sponsorship put the company at the center of the conversations on security, resilience and regional cooperation.

African-Themed Gala Dinner: Celebrating the Conference

The conference closed on 12 June 2026 with an African-themed Gala Dinner, where delegates celebrated the conference and the continent’s cultural heritage. Carefully curated branding and visibility opportunities kept NICO General prominent throughout the evening and reinforced its reputation as a trusted partner committed to protecting people, businesses and communities.

Highlights of the Campaign

  • SARPCCO conference branding in Lilongwe: Comprehensive branding and visibility management across every conference touchpoint kept the NICO General brand strong and consistent.
  • Public relations for a regional security conference: Strategic PR support with pre event interviews and online articles to help place NICO General alongside the key conversations on regional security, cooperation and resilience.
  • NICO General Private Dinner: A well-executed evening for high-level stakeholder engagement and relationship building.
  • NICO Group representation: Strong Group presence, with NBS Bank providing banking support and services to delegates throughout the conference.
  • Gala Dinner branding in Malawi: High-impact branding at the African-themed Gala Dinner created memorable brand experiences for delegates and stakeholders.
  • Event photography and videography: Professional coverage captured key moments, engagements and brand activations across the conference.
  • Media coverage in Malawi and the SADC region: Extensive traditional and digital coverage raised visibility for both NICO General and the SARPCCO Conference.
  • Insurance brand positioning in Southern Africa: NICO General’s standing was strengthened as a trusted insurer supporting safer, more secure and resilient communities across the SADC region.
  • Multi-stakeholder event management: Smooth coordination between government institutions, conference organizers and NICO Group representatives delivered every event requirement.

The Result

Across five days, from the Technical Organs Meetings to the Gala Dinner, NICO General stayed visible in the region’s most important security conversations. The project showed Mirage PR’s ability to combine public relations, branding and event management to build stakeholder engagement and support business objectives.

Sponsoring a conference or corporate event in Malawi? Talk to Mirage PR about public relations, event branding and event management that get your brand noticed.

READ MORE
19Aug

Old Mutual Malawi Townhall THRIVE Strategy Launch: Turning Corporate Strategy into an Experience

August 19, 2026By 0 comment

Date: 26th, 28th, 31st March 2026

Client: Old Mutual

Solution: What happens when a corporate strategy needs to become more than a presentation?

For Old Mutual Malawi, the launch of its bold THRIVE Strategy was an opportunity to bring employees together around a shared vision for growth, execution and the future. Rather than creating a conventional corporate town hall, Mirage PR transformed the strategy into a high-energy, multi-city employee experience designed to make THRIVE something employees could see, feel and participate in. The result was The THRIVE Launchpad a three-city corporate event experience that brought the strategy to life across Mzuzu, Lilongwe and Blantyre.

Strategic Experience Design

Old Mutual Malawi set out to introduce a future-focused strategy designed to energise employees, align teams and create momentum for the organisation’s next phase. With employees across multiple locations, the challenge was not simply to communicate the strategy. It was to create a consistent, memorable and engaging experience across three cities.

This is where Mirage PR’s approach to event conceptualisation, corporate event management and experiential marketing came into play. The objective was simple, turn strategy into an experience and turn an experience into momentum.

To create the energy required, Mirage PR drew creative inspiration from boxing. The discipline, preparation, focus and determination associated with the sport provided a powerful visual and storytelling framework for THRIVE. The result was a corporate event experience that positioned employees as a team preparing to step into the next round focused, disciplined and ready to execute.

Designing an Immersive Corporate Event Experience

For Mirage PR, the experience was about much more than décor. Every visual and production element was designed to reinforce the THRIVE story.

High-impact visual branding

Premium décor, stage branding and carefully considered visual elements created a polished corporate environment that reflected the scale and ambition of the strategy.

Boxing-inspired storytelling

Boxing-inspired visuals and animations brought energy and personality to the campaign while reinforcing themes of discipline, resilience, preparation and performance.

Motion graphics and animation

Dynamic motion graphics helped transform strategic messaging into engaging visual moments, making the content easier for employees to connect with throughout the programme.

Campaign Highlights

  • High audience energy across all locations, with Lilongwe delivering exceptional engagement, Mzuzu emerging as the most vibrant, and Blantyre achieving the highest attendance, demonstrating both depth and scale of impact
  • Premium décor and branding execution elevated the overall look and feel, contributing significantly to a polished, high-quality brand experience that was well received by attendees
  • Progressive improvement in hosting delivery, with increased confidence and energy in subsequent cities, resulting in stronger audience connection and smoother programme facilitation
  • Well-coordinated technical execution, driven by thorough dry runs, ensured seamless cueing, precise lighting transitions, and an overall fluid event experience
  • Strong visual storytelling through motion graphics and themed animations, with boxer-inspired visuals and impactful quotes reinforcing the core concept in a sophisticated and engaging manner
  • Powerful guest speaker integration, with Isaac Chilemba effectively connecting sports and business, reinforcing the THRIVE narrative, and resonating deeply with the audience

Full Production & Experience Management

Mirage PR delivered end-to-end execution, managing every aspect of the experience:

  • Creative concept development
  • Thematic storytelling and narrative design
  • Stage design, lighting, and audio-visual production
  • Run of show and scripting
  • Speaker choreography and entrance design
  • Interactive experience structuring
  • Audio-visual production
  • Event branding and visual identity
  • On-site production management across all cities
  • Photography and videography

The Result

The THRIVE Townhall Cascade Strategy successfully transformed a corporate strategy launch into a shared organizational experience.

Employees left not only with a clear understanding of the THRIVE Strategy, but with a renewed sense of purpose, energy, and alignment, ready to take action.

Through bold creative direction, immersive storytelling, and seamless execution, Mirage PR demonstrated how experiential marketing can turn strategy into culture, ensuring that THRIVE was not just introduced, but fully activated across the organization.

READ MORE