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RECENT WORKS
We have been busy, working tirelessly to deliver the best for our clients! Take a look at some of our recent projects.
Impact Matters Most When Communities Can Understand It
By Editor
/ November 9, 2026
In health development, the science is rarely the problem. The programmes are well designed, the evidence is strong, and the...
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How Do You Make 1,280 People Feel Like One Team? Inside One NICO Lived Experience
By Editor
/ November 9, 2026
How Mirage PR brought 1,280 NICO Group staff together across Blantyre, Lilongwe and Mzuzu through interactive games, CEO entrances and...
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NICO GROUP PROJECT ATSOGOLERI FROM STAKEHOLDER ENGAGEMENT TO EXPERIENTIAL MARKETING BY MIRAGE PR
By Editor
/ October 23, 2026
8th April, 2026 Client: NICO Group Assignment: Event Management and Experiential Marketing Solutions: On 8 April 2026, NICO Group hosted...
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HOW MIRAGE PR TURNED OLD MUTUAL’S EXECUTIVE GOLF DAY 2026 INTO A PREMIUM BRAND EXPERIENCE
By Editor
/ October 12, 2026
1st August, 2026 Client: Old Mutual Malawi Assignment: Event Management, Event Coordination, Experiential Marketing, Creative Design Solution: On 1 August...
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FROM OFFICIAL LAUNCH TO ELEGANT NETWORKING: HOW MIRAGE PR DELIVERED AMCHAM MALAWI’S LAUNCH AND NICO NIGHT
By Editor
/ October 9, 2026
25th August, 2026 Client: NICO Group & American Chamber of Commerce in Malawi (AMCHAM) Assignment: Event Coordination, Event Management, Creative...
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MIRAGE PR TRANSFORMS OLD MUTUAL’S THRIVE TOGETHER CAMPAIGN INTO A MEANINGFUL COUPLES EXPERIENCE
By Editor
/ October 8, 2026
23rd July, 31st July 2026 Client: Old Mutual Malawi Assignment: Event Management, Event Coordination, Experiential Marketing, Creative Design Solutions:...
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MALAWI’S BIGGEST FINANCIAL SERVICE LAUNCH: HOW MIRAGE PR BROUGHT THE OLD MUTUAL FINANCE LAUNCH TO LIFE
By Editor
/ October 7, 2026
28th August, 2026 Client: Old Mutual Malawi Assignment: Event Management, Product Launch Solutions: On 28 August 2026, Old Mutual...
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LOOKING FOR A BRAND EXPERIENCE? A GLIMPSE OF HOW MIRAGE PR TURNED THE NICO HOLDINGS ANNUAL GENERAL MEETING TO LIFE
By Editor
/ October 6, 2026
30th July, 2026 Client: NICO Holdings Plc Assignment: Event Coordination, Event Management, Creative Design Solutions: On 30 July 2026, NICO...
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CREATING IMPACT BEYOND BOARDROOM: MIRAGE PR’S DELIVERS SEAMLESS ICON PROPERTIES PLC 2026 AGM
By Editor
/ October 5, 2026
28th July, 2026 Client: ICON Properties Plc Assignment: Event Coordination, Event Management, Creative Design Solutions: On 28 July 2026, ICON...
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NICO HOLDINGS STAKEHOLDER ENGAGEMENT 2026: EVENTS MANAGEMENT BY MIRAGE PR
By Editor
/ October 5, 2026
20th July, 2026 Client: NICO Holdings Plc Assignment: Event Coordination, Event Management Solutions: On 20 July 2026, NICO Holdings...
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SOCIAL MEDIA
Mirage PR
Impact Matters Most When Communities Can Understand It.In health development, the science is rarely the problem. The programmes are well designed, the evidence is strong, and the funding is committed. What often gets lost is the last mile: whether the people the work is meant for actually hear it, trust it, and act on it.That is where a communications agency does something no report can. At Mirage PR, this is how we close the gap between a good programme and a changed behaviour:Audience research and insight. We start with the people, not the message: who they are, what they believe, who they listen to, and what stops them from acting.Message design and testing. We turn technical findings into plain, memorable messages, then test them with real audiences before production begins.Channel strategy. A clinic wall, a community radio slot, a village meeting, a WhatsApp group and a LinkedIn post each do a different job. We match the channel to the audience and the moment.Creative execution. Strong ideas, clear visuals and good storytelling make people stop, understand and remember.Cultural and linguistic adaptation. Translation is not enough. Language, imagery and tone must feel like they belong to the community, in Chichewa, Tumbuka or whichever language people actually think in.Trust-building with communities. People act on what they believe, and they believe people they trust. We work with local leaders, health workers and community voices so the message arrives through a face people know.Turning data into stories people act on. Numbers inform decision makers, but stories move communities.Monitoring and evaluation of communication outcomes. We measure reach, understanding, recall and behaviour change, so every campaign teaches the next one and partners can see what their investment achieved.Done well, communication is not an add-on to development work. It is the part that decides whether the work is understood, trusted and used.Read the full article here: [www.mirage-pr.com/impact-matters-most-when-communities-can-understand-it](www.mirage-pr.com/2026/11/09/impact-matters-most-when-communities-can-understand-it/)How is your organisation making sure its message reaches the people it is meant for?Mirage PR. Creativity meets strategy.#miragepr #CreativityMeetsStrategy #healthcommunication #SocialAndBehaviourChange #DevelopmentCommunication #Malawi
What makes a leading marketing agency in Malawi?It's the ability to make 1,280 people feel like one team.For One NICO Lived Experience, we brought staff from across NICO Group's companies together in Blantyre, Lilongwe and Mzuzu. We started with a colour on every wrist, so colleagues from different subsidiaries ended up on the same team.The interactive games were a big hit: the Synergy Sprint, the Integrity Grid and the Innovation Hub got people moving, competing and laughing together. The CEO entrances were unforgettable. And the theme song was written and performed by artists who work at NICO themselves, so the day was truly their own.That's what we mean at Mirage PR when we say creativity meets strategy. A strategy only works when people can feel it and take part in it.A leading agency proves that across cities, teams and real rooms, not just in a deck. Read the full story here: [www.mirage-pr.com](www.mirage-pr.com/2026/11/09/how-do-you-make-1280-people-feel-like-one-team-inside-one-nico-lived...)If you had to bring your whole organisation together in one day, where wou#miragepra#OneNICOr#CreativityMeetsStrategyt#Malawitrategy #Malawi
Seventeen years. Skin in the game.Mirage PR sits at the intersection of brand strategy, public relations, digital media, creative campaigns, and experiential marketing — the full stack that turns a message into momentum.We don’t just advise from the sidelines. We put skin in the game — strategies that land, and experiences that people remember. Creativity meets strategy.hello@mirage-pr.com · www.mirage-pr.com#MiragePR #MarketingMalawi #PublicRelations #CreativityMeetsStrategy #SouthernAfrica
Old Mutual Malawi's leaders didn't sit through another slide deck.They stepped into a fight camp.Three cities. One idea. Discipline before the next round.Mzuzu. Lilongwe. Blantyre.For the THRIVE strategy launch, Mirage PR turned a town-hall cascade into a Launchpad — boxing-inspired energy, sharp storytelling, and a room that felt the strategy instead of hearing it read aloud. Leadership aligned. Teams left ready for the next round.That's what we mean by creativity meets strategy: experiences that move culture, not just communicate a plan.Full case: www.mirage-pr.com/2026/08/19/thrive-t#mirageprp#thrivei#OldmutualMalawiO#experientialmarketinge#CreativityMeetsStrategytyMeetsStrategy
The Mirage Chip Inn Takeover turned the midway into the most talked-about spot on the course, giving golfers an experience as memorable as the game itself.#CreativityMeetsStrategy #efficiencymeetsappeal #bscopenchampionship2026