CDHIB Staff Engagement

5th August, 2022

Client: CDH Investment Bank

Assignment:  Concept and Event Coordination  

Solution:  CDH Investment Bank assigned Mirage PR to conceptualize and coordinate the bank’s Staff Engagement Launch as part of the Banks 10-year celebrations. The events were held to allow staff and executive members of the Bank to celebrate a decade of creating value as an Investment Bank. Mirage PR also organized an award segment as part of the celebrations and this was well received by patrons. Both events were implemented and coordinated expertly and this was attested by the excitement exuded by the staff.

 

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NICO GROUP EASTER ACTIVITIES

7th – 10th April, 2023

Client: NICO Group 

Assignment: Concept and Event Coordination 

Solution:  Mirage PR was assigned by the NICO Group to execute and coordinate an experiential activity for children and adults. Children were left for 15 minutes and engaged in various activities such as face painting, Sip and Paint, Treasure hunt and bunny board. This was a great way to celebrate the Easter holiday while creating a memorable with experience for the children with the brand. It was a wonderful way to create brand engagement in a unique and fun way.

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NICO 50 years anniversary Gala

18th March, 2022

Client: NICO

Assignment:  Event Coordination

Solution: The NICO Group assigned Mirage PR to coordinate the One NICO 50 Years Anniversary Celebrations. Activities designed to commemorate the golden jubilee included staff engagements in Blantyre, Lilongwe and Mzuzu during the day and a gala dinner in the evening. The gala was spiced up by a live performance from Eli Njuchi and this was followed by a performance by Lucius Banda. Guests also walked away with branded gifts after the event. All in all, guests commended the event and thoroughly enjoyed the proceedings during the gala. It was a great way for NICO to engage with their customers and a way for staff to enjoy such a huge milestone in the company’s existence.

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International Golf Tournament

January 2019 – April 2019

Client: Ladies Golf Union of Malawi

Objective: To manage Malawi’s first ever International Golf Tournament and produce all the communication materials throughout all stages of the project. Photo Coverage of the first ever International Golf Tournament in Malawi. Task included taking wide variety of shots throughout the event.

Solution: Mirage PR coordinated the event starting from sourcing sponsorship from list of the sponsors provided by the client, inviting guests and working with the media to produce communications materials such as newsletters, posters to publicize the event. The agency arranged the venue for the event, and worked hand in hand with the client in choosing the trophies to be given to the winners of the tournament. Mirage PR also provide photo coverage for the event and produced wide range of shots with excellent qualities. These high-quality photos of the event were presented to the client.

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Nico Group Customer Appreciation Cocktail

Client: NICO Group

Project Duration: 1 Day, March 2019

Objective: Customer engagement with current customers and prospects 

Solutions: To promote customer retention and acquisition, Mirage PR put together an end of year client appreciation cocktail for NICO Group. The cocktail, held at the Bingu International Convention Centre, was multi-themed with a vintage outdoor setting that every customer wanted to take photos at. We arranged vintage clothing and cars for NICO staff. The lobby was an interactive setting. We scratched boring presentations off the programme and went for an intimate scene that would encourage one on one interactions for the NICO team and their clients. Wine and Cheese tasting encouraged the interactions. After an hour of the fun activities, guests were invited to the main event room that had a very futuristic theme for a brief speech from the Guest of Honor followed by snacks, drinks and music from the live band.

NICO Group achieved great customer engagement, lead generation and strengthened customer ties through this event. 

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Blantyre Mayor’s Trophy

August, 2019

Client: NICO Group

Assignment : Enhance positive brand image and visibility, Corporate Social
Responsibility, Malawi Stakeholder Relations

Solution: Mirage PR Coordinated the Blantyre Mayor’s Trophy for The NICO Group and Blantyre City Council (BCC). Games kicked off in September with the finale to crown the football and netball champions in December. To enhance the brand’s visibility in Malawi, Mirage PR organized a trophy parade from NICO Chibisa House to the Chichiri Stadium where the tournament took place for NICO Group staff, BCC staff and students led by the Malawi Police Band and urban dancers on the day of the finale. The parade was so colorful, the city was painted blue and white, NICO Groups’ corporate colors. The public stopped to take pictures and videos of the ongoing parade which were plastered all over social media. Upon arrival at the stadium, games started, followed by corporate speeches and later social games between NICO Group staff and BCC staff with music performances at half-time. From Malawi media coverage, numerous social media posts, newspaper ads, posters in primary schools to positive word of mouth, this campaign created a strong buzz in Malawi and was definitely a win for NICO Group, positioning it as a brand that invests in the Malawi community.

You may view some of the footage here…

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International ICT Expo 2019

August,2019

Client: ICT Association of Malawi

Assignment: Concept and Coordination of the first ever International ICT Expo in Malawi

Solution: Mirage PR coordinated the ICT Expo 2019 that was held from 22nd to 23rd August 2019 under the theme “ICT As Catalyst for Economic Growth,”. The exciting event that took place at Bingu Wa Muntharika International Convention Center and in attendance were representatives from Private sector, government, NGO’s, donor agencies, International firms, SMEs and individual consultants. The event’s Guest of Honor, Hon. Mark Botoman, Minister of Information, Communication and Technology toured around the expo to appreciate some of the amazing exhibitions presented by the over 40 exhibitors. Activities included presentations, panel discussions, breakaway sessions and a networking cocktail. Various tech giants in Malawi including SPARC, MTL, IC-TECH, Huawei and Open Connect Limited also graced the event and displayed phenomenal products and services.

You may view some of the footage herehttps://fb.watch/7zkMZHORHq/

 

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Open Connect Limited TV Commercial & Digital Campaign

June 2020

Client: Open Connect Limited

Assignment: Concept & Production of TV Commercials

Solution: This was a slightly challenging task. Open Connect Limited is an open access network infrastructure provider. This means that they are wholesalers providing service to retail ISPs who add value and provide service to the masses. Despite this, to create a valuable brand, we needed to communicate their value in copy relatable to all internet users. Connection was our keyword. The word connection is quite meaningful in this scenario – a reliable fast internet connection that enables you to stay connected to your family, your business and the rest of the world. A link to the world across all borders. Enabling was our secondary keyword. Positioning our client as a market leader and steering organization in the local ICT sector – an enabler of digital technology that enables development across multiple sectors including education, agriculture, health and the economy at large.

Mirage PR produced a 60 second TVC that was split into five 15 second bites for digital platforms. To ensure that the TVC reaches the target audience, Mirage PR facilitated a partnership between Open Connect and the ICT Association of Malawi sponsoring virtual panel discussions where the TVC was aired during commercial breaks. We also produced and streamed webinar together with ICTAM to position OCL as a steering organization in local ICT sector.

You may view some of the footage here- https://youtu.be/aa8-XhVjTps

Other related links – https://t.co/FutVZCRVoj

https://www.instagram.com/p/CGSJ8r4j8Zg/?utm_medium=copy_link

https://fb.watch/7z8Lvzu7b_/

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