Social and behaviour change communication (SBCC), also referred to as “Communication for Development (C4D)” is an interactive process of any intervention with individuals, communities and/or societies (as integrated with an overall program) to develop communication strategies to promote positive behaviours which are appropriate to their settings and there by solve world’s most pressing problems. This in turn provides a supportive environment which will enable people to initiate, sustain and maintain positive and desirable behaviour outcomes. SBCC is the strategic use of communication to promote positive outcomes, based on proven theories and models of behaviour change. SBCC employs a systematic process beginning with formative research and behaviour analysis, followed by communication planning, implementation, and monitoring and evaluation.
Audiences are carefully segmented, messages and materials are pre-tested, and mass media (which include radio, television, billboards, print material and internet), interpersonal channels (such as client-provider interaction, group presentations) and community mobilisation are used to achieve defined behavioural objectives
See some of our previous projects here