28th July, 2026

Client: ICON Properties Plc

Assignment: Event Coordination, Event Management, Creative Design

Solutions: On 28 July 2026, ICON Properties Plc held its Annual General Meeting (AGM) at Mount Soche Hotel in Blantyre, bringing together shareholders and key stakeholders to review the company’s performance over the past year and its plans for the future. The AGM provided ICON Properties with an important platform to share financial and operational updates, highlight key achievements and communicate its growth direction, while giving shareholders an opportunity to engage directly with the company’s leadership.

Mirage PR, a leading public relations, event management and creative agency in Malawi, was responsible for the event coordination, management and creative execution of the AGM. From the initial planning stages through to on-site delivery, Mirage PR coordinated the different elements required to create a professional and well-managed shareholder experience. This included creative design, décor, programme coordination and media coordination.

The event commenced at 10:00 AM with the arrival and registration of shareholders and guests, followed by a formal welcome guided by the Master of Ceremonies. The Annual General Meeting proceedings then followed, with the Board Chairperson leading shareholders through the key agenda items. Senior executives provided updates on the company’s financial and operational performance, key achievements and plans going forward. Shareholders were given the opportunity to engage with the Board and management and discuss matters relating to the company before the formal proceedings concluded with closing remarks from the Chairperson, followed by refreshments and networking.

For Mirage PR, event management goes beyond simply coordinating logistics. The agency focused on creating an environment that reflected the professional nature of ICON Properties while ensuring that shareholders could comfortably participate in the proceedings. Through careful coordination as Mirage PR helped create a seamless experience that allowed the client and its leadership to focus on meaningful shareholder engagement.

Highlights

• The ICON Properties AGM featured an elegant and professional event environment, with the branding, décor and overall ambience highly commended for complementing the importance of the AGM and its shareholders.
• Mirage PR managed event requirements, ensuring that the different service providers worked together effectively and that the programme progressed smoothly.
• Mirage PR managed media coordination and interview arrangements, ensuring media activities were conducted smoothly and that links to published coverage were compiled and shared with the client.
• The successful delivery demonstrates Mirage PR’s expertise in corporate event management in Malawi, combining event coordination, creative design, branding, supplier management, hospitality and media relations to deliver professional business events.
• Through its involvement in the ICON Properties AGM, Mirage PR helped transform a formal shareholder meeting into a well-coordinated corporate experience that supported communication, stakeholder engagement and the professional presentation of the ICON Properties brand.