17th June, 2026

Client: Old Mutual Investment Group

Assignment: Event Conceptualization, Event Coordination and Event Management

Solution: When Old Mutual needed to launch a new financial product to Malawi’s investment community, they turned to Mirage PR Malawi’s full-service communications, PR, and experiential marketing agency to conceptualise and execute the event from the ground up.

On 17 June 2026, Mirage PR delivered the official launch of the Old Mutual Equity Fund at Ryalls Hotel, Blantyre, under the theme “OWN Your Growth: Thrive Through Equity.” The launch had a room full of regulators, investors and business leaders including the Reserve Bank of Malawi’s Director of Capital Markets and Microfinance Supervision as Guest of Honour experiencing a product launch built as an immersive brand journey, not just a press event.

Turning a Financial Product Into an Experience

Launching a financial product is a communications challenge as you look at how you make equity investment feel tangible, exciting and personal? Mirage PR’s answer was to design every touchpoint of the evening from arrival to closing ceremony around the idea of ownership and growth.

Guests checked in through an innovative QR-code registration system reducing queues and setting a modern, tech-forward tone from the first interaction. The foyer was reimagined as a networking lounge with welcome refreshments turning dead time before the formal programme into relationship-building time for OMIG’s stakeholders. Guests had the opportunity to take photos on the Equity Fund Photo Booth, an open book installation symbolising the start of a new financial chapter, giving guests a shareable on-brand photo moment.

The stand out feature of the launch was the Collaborative Live Art Experience where guests added brush strokes to a growing canvas throughout the evening, visually representing how individual contributions build collective wealth. The finished artwork became a literal, physical symbol of the Fund’s value proposition.

The formal programme featured strategic presentations from Old Mutual leadership, providing guests with insight into the Group’s broader THRIVE strategy, the Equity Fund’s value proposition, and its role within Malawi’s investment landscape. The evening culminated in the official launch of the Equity Fund by the Guest of Honour, marking the product’s formal introduction to the market and signaling a new opportunity for investors seeking long-term growth.

Another successful execution in the books, demonstrating Mirage PR’s ability to transform corporate launches into memorable brand experiences that engage audiences, communicate complex concepts creatively, and deliver meaningful stakeholder engagement.

Highlights of the Campaign

  • Successful conceptualization and execution of the “OWN Your Growth: Thrive Through Equity” launch theme, bringing the Equity Fund proposition to life through immersive event experiences.
  • Seamless QR-code registration process that enhanced guest arrival and created a modern, efficient event experience.
  • Bespoke book-themed photo booth installation that symbolised the beginning of a new investment journey and became a highly engaging guest activation.
  • Interactive live painting experience that encouraged audience participation and visually represented the collective nature of wealth creation and investment growth.
  • Elegant venue transformation and décor execution that aligned with the premium positioning of the Old Mutual Equity Fund and reinforced the event theme.
  • Strategic programme management, ensuring smooth transitions between presentations, product demonstrations, and the official launch ceremony.
  • Professional audio-visual production, including LED screen management, presentation support, and technical coordination throughout the event.
  • High-quality photography and videography services that captured the sophistication, engagement, and key moments of the launch.
  • Successful hosting of key stakeholders from the financial services industry, including regulators, investors, business leaders, and strategic partners.
  • Delivery of a memorable product launch experience that strengthened awareness of the Equity Fund and positioned Old Mutual Investment Group as a leader in innovative investment solutions.

Activations like these are what separate a forgettable corporate event from a talked-about one and they are core to Mirage PR’s experiential marketing offering.