17th June, 2026

Client: Old Mutual Investment Group

Assignment: Event Conceptualisation, Event Coordination and Event Management

Solution:
On 17 June 2026, Old Mutual Investment Group (OMIG) entrusted Mirage PR to conceptualise and execute the official launch of the Old Mutual Equity Fund at Ryalls Hotel in Blantyre. The event marked a significant milestone in OMIG’s investment offering, introducing a new product designed to empower Malawians to participate in long-term wealth creation through strategic equity investments.

Held under the theme “OWN Your Growth: Thrive Through Equity,” the launch brought together key stakeholders from the financial and investment sectors, including regulators, investors, business leaders, and the Guest of Honour, the Director of Capital Markets and Microfinance Supervision from the Reserve Bank of Malawi. More than a product launch, the event was designed as an immersive experience that encouraged guests to envision their financial growth journey and the opportunities presented through equity investment.

Every element of the event was intentionally curated to reflect the theme of ownership, growth, and transformation. Mirage PR transformed the venue into a sophisticated investment experience, creating a seamless guest journey from arrival through to the official launch ceremony.

Guests were welcomed through an innovative QR-code registration experience that ensured efficient check-in while reinforcing the event’s forward-thinking approach. The foyer area was transformed into an engaging networking space where attendees enjoyed welcome refreshments and meaningful interactions ahead of the formal programme.

A standout feature of the evening was the bespoke Equity Fund photo booth, designed as an open book installation symbolising the beginning of a new chapter in an investor’s financial journey. The activation encouraged guests to capture memorable moments while reinforcing the core message of growth and opportunity associated with the Equity Fund.

Another memorable engagement was the collaborative live art experience. Throughout the evening, guests were invited to contribute brush strokes to a growing artwork, symbolising collective participation in wealth creation and the shared journey towards financial prosperity. The completed piece served as a powerful visual representation of how individual contributions can collectively create lasting value over time.

The formal programme featured strategic presentations from Old Mutual leadership, providing guests with insight into the Group’s broader THRIVE strategy, the Equity Fund’s value proposition, and its role within Malawi’s investment landscape. The evening culminated in the official launch of the Equity Fund by the Guest of Honour, marking the product’s formal introduction to the market and signalling a new opportunity for investors seeking long-term growth.

Another successful execution in the books, demonstrating Mirage PR’s ability to transform corporate launches into memorable brand experiences that engage audiences, communicate complex concepts creatively, and deliver meaningful stakeholder engagement.

Highlights of the Campaign

  • Successful conceptualisation and execution of the “OWN Your Growth: Thrive Through Equity” launch theme, bringing the Equity Fund proposition to life through immersive event experiences.
  • Seamless QR-code registration process that enhanced guest arrival and created a modern, efficient event experience.
  • Bespoke book-themed photo booth installation that symbolised the beginning of a new investment journey and became a highly engaging guest activation.
  • Interactive live painting experience that encouraged audience participation and visually represented the collective nature of wealth creation and investment growth.
  • Elegant venue transformation and décor execution that aligned with the premium positioning of the Old Mutual Equity Fund and reinforced the event theme.
  • Strategic programme management, ensuring smooth transitions between presentations, product demonstrations, and the official launch ceremony.
  • Professional audio-visual production, including LED screen management, presentation support, and technical coordination throughout the event.
  • High-quality photography and videography services that captured the sophistication, engagement, and key moments of the launch.
  • Successful hosting of key stakeholders from the financial services industry, including regulators, investors, business leaders, and strategic partners.
  • Delivery of a memorable product launch experience that strengthened awareness of the Equity Fund and positioned Old Mutual Investment Group as a leader in innovative investment solutions.