28th August, 2026

Client: Old Mutual Malawi

Assignment: Event Management, Product Launch

Solutions: On 28 August 2026, Old Mutual Malawi officially launched Old Mutual Finance Limited (OMFIN) at the Bingu International Convention Centre (BICC) in the Mbidzi Room. The launch brought together key stakeholders, industry leaders, partners and invited guests to introduce OMFIN to the market and communicate its vision for expanding access to responsible and inclusive financial solutions.

Behind the launch experience was Mirage PR, a strategic and creative communications agency in Malawi with expertise in event management, experiential marketing, creative design and corporate event coordination. Mirage PR was instrumental in shaping and coordinating the guest experience, bringing together the event environment, brand touchpoints, digital elements, programme flow, technical coordination and launch moment to create an experience that introduced OMFIN in a memorable and engaging way.

Rather than relying solely on presentations, Mirage PR designed the event to encourage guests to discover OMFIN for themselves. From the moment guests arrived, welcome cocktails, live music from Lulu and the Mathumela Band, digital screens and carefully positioned brand touchpoints created an engaging atmosphere. Guests were invited to explore dedicated “Discover OMFIN” experiences, including the “Meet OMFIN” registration touchpoint and additional experience points showcasing the Golden Reserve Loan and PE Payroll Secure Pay Loan as part of the Old Mutual Finance solutions.

This approach allowed Mirage PR to combine event management with experiential marketing, turning product information into an interactive brand experience. The digital elements and physical touchpoints helped guests learn about OMFIN before the formal programme began, creating a natural transition from networking and discovery into the evening’s proceedings. A digital prompt and entry theme song further supported this transition and helped maintain the momentum of the event.

The programme continued with The OMFIN Conversation, a panel-style discussion featuring a retiree and exploring perspectives around the products being introduced and their relevance to people preparing for or already in retirement. OMFIN General Manager Kissa Kalolokesya then introduced OMFIN’s purpose and reliable financial solutions. The event also featured the Guest of Honour Dr. George Patridge, Governor of the Reserve Bank of Malawi.

For Mirage PR, successful event management goes beyond managing a programme. It is about understanding the purpose of an event and translating that purpose into an experience that audiences can see, feel and remember. For the OMFIN launch, this meant bringing together creative concept development, experiential touchpoints, event branding, digital integration, technical coordination, guest experience and programme management into one cohesive event.

Highlights

  • OMFIN Discovery Touchpoints created opportunities for guests to interact with the new brand and learn about its solutions in an engaging way.
  • Digital experiences and registration supported a modern and streamlined event journey.
  • Creative event branding created an exclusive and sophisticated atmosphere aligned with the significance of the launch.
  • The digital launch moment, combined with champagne and sparklers, created a memorable and highly visual brand reveal.
  • Event coordination and guest experience management ensured the programme, hospitality and transitions were professionally managed.
  • The successful OMFIN launch demonstrates Mirage PR’s ability to deliver strategic corporate events in Malawi creating experiences that connect brands with their audiences.