14Aug

NICO Directors Retreat

August 14, 2023By 0 comment

 

31st March – 2nd April, 2023

Client: NICO

Assignment: Event Coordination

Solution:  NICO Group assigned Mirage PR to coordinate the brand’s Directors Retreat that took place in Mangochi District from the 31st March to 2nd April, 2023. The retreat catered for 60 participants including Board Directors of all NICO Subsidiaries, Group EXCO, all NICO Company CEOs and Company Secretaries. The exciting retreat was held for 3 days – half day activities on day of arrival, full day activities on second day and half day activities on the day of departure.

 

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31Aug

Next Einstein Forum (NEF )Africa Science week

August 31, 2021By 0 comment

November 2019

Client: The Next Einstein Forum (NEF)

Assignment: Photography & Videography, Event Coordination. 5 Activities One week

Solution: We coordinated the Africa Science Week for the Next Einstein Forum. We hosted a day’s training and Liverpool Wellcome Trust Laboratories for Students around Blantyre, A school visit at the Afrinut Factories for Students in Lilongwe, an expo for innovations in Zomba and a conference for Women in Science in Blantyre.

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31Aug

NICO Group Ladies Brunch

August 31, 2021By 0 comment

 October 2020

Client: NICO Group

Objectives: Enhancing Customer Relationships

Solution: Mother’s Day is always an emotional celebration. We wanted our client to join in on the fun. We facilitated a women’s brunch for the NICO Group for Mother’s day celebrations. We were able to engage key stakeholders because some of the directors, staff, current customers, media and prospects are mothers. We invited women entrepreneurs to come network with the NICO Group as well as each other. 

After a light breakfast was served, we hosted a panel discussion led by a few leading and up & coming entrepreneurs to discuss the challenges that women entrepreneurs face and how to overcome them. It was a real life entrepreneur cry room experience.  that allowed the NICO team to bond with these women and also gain valuable insight for customer solutions. 

Guests enjoyed lunch and networking after the discussions.

 

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31Aug

International Golf Tournament

August 31, 2021By 0 comment

January 2019 – April 2019

Client: Ladies Golf Union of Malawi

Objective: To manage Malawi’s first ever International Golf Tournament and produce all the communication materials throughout all stages of the project. Photo Coverage of the first ever International Golf Tournament in Malawi. Task included taking wide variety of shots throughout the event.

Solution: Mirage PR coordinated the event starting from sourcing sponsorship from list of the sponsors provided by the client, inviting guests and working with the media to produce communications materials such as newsletters, posters to publicize the event. The agency arranged the venue for the event, and worked hand in hand with the client in choosing the trophies to be given to the winners of the tournament. Mirage PR also provide photo coverage for the event and produced wide range of shots with excellent qualities. These high-quality photos of the event were presented to the client.

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30Aug

OCL Malawi Night

August 30, 2021By 0 comment

December 2020

Client: Open Connect Limited

Objective: Customer engagement

Solutions: Mirage PR coordinated an event for OCL to give the client a platform for meaningful customer engagement. The event held at Mount Soche was graced by OCL executives and all its stakeholders. Unlike most sit and listen events, this event stayed true to its name, Malawi Night – a night celebrating the various cultures and traditions of Malawi through food, music and clothing. The guests were asked to come clad in traditional attire, the food was all local cuisine from different parts of the country, the décor was all locally sourced materials and there were also traditional dances by local cultural troupes. The theme was strategic to position OCL as a local brand deeply rooted in Malawi. OCL achieved lead generation, received helpful customer feedback and developed strong ties between themselves, customers and prospects.

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30Aug

Nico Group Customer Appreciation Cocktail

August 30, 2021By 0 comment

Client: NICO Group

Project Duration: 1 Day, March 2019

Objective: Customer engagement with current customers and prospects 

Solutions: To promote customer retention and acquisition, Mirage PR put together an end of year client appreciation cocktail for NICO Group. The cocktail, held at the Bingu International Convention Centre, was multi-themed with a vintage outdoor setting that every customer wanted to take photos at. We arranged vintage clothing and cars for NICO staff. The lobby was an interactive setting. We scratched boring presentations off the programme and went for an intimate scene that would encourage one on one interactions for the NICO team and their clients. Wine and Cheese tasting encouraged the interactions. After an hour of the fun activities, guests were invited to the main event room that had a very futuristic theme for a brief speech from the Guest of Honor followed by snacks, drinks and music from the live band.

NICO Group achieved great customer engagement, lead generation and strengthened customer ties through this event. 

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24Aug

Blantyre Mayor’s Trophy

August 24, 2021By 0 comment

August, 2019

Client: NICO Group

Assignment : Enhance positive brand image and visibility, Corporate Social
Responsibility, Malawi Stakeholder Relations

Solution: Mirage PR Coordinated the Blantyre Mayor’s Trophy for The NICO Group and Blantyre City Council (BCC). Games kicked off in September with the finale to crown the football and netball champions in December. To enhance the brand’s visibility in Malawi, Mirage PR organized a trophy parade from NICO Chibisa House to the Chichiri Stadium where the tournament took place for NICO Group staff, BCC staff and students led by the Malawi Police Band and urban dancers on the day of the finale. The parade was so colorful, the city was painted blue and white, NICO Groups’ corporate colors. The public stopped to take pictures and videos of the ongoing parade which were plastered all over social media. Upon arrival at the stadium, games started, followed by corporate speeches and later social games between NICO Group staff and BCC staff with music performances at half-time. From Malawi media coverage, numerous social media posts, newspaper ads, posters in primary schools to positive word of mouth, this campaign created a strong buzz in Malawi and was definitely a win for NICO Group, positioning it as a brand that invests in the Malawi community.

You may view some of the footage here…

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23Aug

International ICT Expo 2019

August 23, 2021By 0 comment

August,2019

Client: ICT Association of Malawi

Assignment: Concept and Coordination of the first ever International ICT Expo in Malawi

Solution: Mirage PR coordinated the ICT Expo 2019 that was held from 22nd to 23rd August 2019 under the theme “ICT As Catalyst for Economic Growth,”. The exciting event that took place at Bingu Wa Muntharika International Convention Center and in attendance were representatives from Private sector, government, NGO’s, donor agencies, International firms, SMEs and individual consultants. The event’s Guest of Honor, Hon. Mark Botoman, Minister of Information, Communication and Technology toured around the expo to appreciate some of the amazing exhibitions presented by the over 40 exhibitors. Activities included presentations, panel discussions, breakaway sessions and a networking cocktail. Various tech giants in Malawi including SPARC, MTL, IC-TECH, Huawei and Open Connect Limited also graced the event and displayed phenomenal products and services.

You may view some of the footage here –https://fb.watch/7zkMZHORHq/

 

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