NICO GENERAL SARPCCO CONFERENCE SPONSORSHIP 2026

 

 

10-12 June 2026

Client: NICO General

Assignment: Public Relations and Event Management, Experiential Marketing

Solution:
In June 2026, NICO General Insurance proudly sponsored the Southern African Regional Police Chiefs Co-operation Organisation (SARPCCO) Conference, hosted in Lilongwe, Malawi. As one of the region’s most significant security gatherings, the conference brought together senior law enforcement leaders, government representatives, and key stakeholders from across the SADC region to strengthen collaboration in combating cross-border crime and advancing regional security.

Mirage PR was entrusted with managing the public relations, branding, and visibility aspects of NICO General’s involvement throughout the conference. From strategic brand positioning to event branding execution and media coordination, our role was to ensure that NICO General’s presence was both impactful and aligned with its commitment to supporting initiatives that foster safety, resilience, and sustainable development across the region.

The conference programme commenced with the SARPCCO Technical Organs Meetings from 8 to 10 June 2026, bringing together delegates to engage in critical discussions on regional security challenges and collaborative solutions. Mirage PR ensured consistent brand visibility throughout these sessions while facilitating opportunities for stakeholder engagement and positive media exposure.

A key highlight of the programme was the exclusive Private Dinner hosted by NICO General on 10 June 2026. The intimate gathering brought together senior executives from NICO General, representatives from the wider NICO Group, and regional security leaders. The evening provided a platform for meaningful dialogue around emerging security risks, the importance of regional cooperation, and the role of strategic partnerships in creating safer communities and economies.

The conference reached its peak during the 31st SARPCCO Annual General Meeting (AGM), held from 11 to 12 June 2026 at the Bingu International Convention Centre. The official opening ceremony was marked by colourful ceremonial parades and high-level engagements, creating a memorable atmosphere befitting the significance of the gathering. NICO General’s sponsorship and presence positioned the company at the centre of conversations around security, resilience, and regional cooperation.

The conference concluded with an elegant African-themed Gala Dinner on 12 June 2026, where delegates celebrated the success of the conference while embracing the rich cultural heritage of the continent. Through carefully curated branding, visibility opportunities, and event experiences, NICO General’s brand was prominently showcased throughout the evening, reinforcing its reputation as a trusted partner committed to protecting people, businesses, and communities.

Another successful execution in the books, demonstrating Mirage PR’s ability to deliver integrated communications, branding, and event management solutions that create meaningful engagement, elevate brand visibility, and support strategic business objectives.

Highlights of the Campaign

  • Comprehensive branding and visibility management delivered across all conference touchpoints, ensuring strong and consistent brand presence throughout the event.
  • Strategic public relations support that positioned NICO General alongside key conversations on regional security, cooperation, and resilience.
  • Successful execution of the NICO General Private Dinner, providing a platform for high-level stakeholder engagement and relationship building.
  • Strong NICO Group representation, with NBS Bank providing banking support and services to delegates throughout the conference.
  • High-impact branding at the African-themed Gala Dinner, creating memorable brand experiences for delegates and stakeholders.
  • Professional photography and videography services that captured key moments, engagements, and brand activations throughout the conference.
  • Extensive media coverage across traditional and digital platforms, enhancing visibility for both NICO General and the SARPCCO Conference.
  • Strengthened positioning of NICO General as a trusted insurer committed to supporting initiatives that contribute to safer, more secure, and resilient communities across the SADC region.
  • Seamless coordination between multiple stakeholders, government institutions, conference organisers, and NICO Group representatives to ensure successful execution of all event deliverables.
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THRIVE: The Launchpad

26th, 28th, 31st March 2026

Solution: Old Mutual Malawi set out to launch its bold and future-focused THRIVE Strategy, a transformational roadmap designed to energize employees, align teams, and position the organization for sustained growth.

To bring this vision to life, Mirage PR was engaged to conceptualize and execute a high-impact, multi-city town hall experience that would go beyond communication transforming the strategy into something employees could feel, engage with, and rally behind.

The result was a dynamic rollout across Mzuzu, Lilongwe, and Blantyre, designed not just as a launch, but as a cultural ignition moment a true starting point for organizational momentum.

Strategic Experience Design

Mirage PR developed a bold and immersive concept anchored in the overarching strategy “The THRIVE Launchpad.”

This creative direction positioned the townhall as a springboard for action, signalling the transition from strategy to execution. It was designed to ignite momentum, align teams, and set a clear trajectory for the organization’s next phase.

To bring this to life, the experience drew inspiration from the intensity and discipline of boxing—translating the THRIVE Strategy into a high-energy and emotionally engaging narrative. The organization was positioned as resilient, focused, and ready to outperform in a competitive environment.

 

Campaign Highlights

  • High audience energy across all locations, with Lilongwe delivering exceptional engagement, Mzuzu emerging as the most vibrant, and Blantyre achieving the highest attendance—demonstrating both depth and scale of impact
  • Premium décor and branding execution elevated the overall look and feel, contributing significantly to a polished, high-quality brand experience that was well received by attendees
  • Progressive improvement in hosting delivery, with increased confidence and energy in subsequent cities, resulting in stronger audience connection and smoother programme facilitation
  • Well-coordinated technical execution, driven by thorough dry runs, ensured seamless cueing, precise lighting transitions, and an overall fluid event experience
  • Strong visual storytelling through motion graphics and themed animations, with boxer-inspired visuals and impactful quotes reinforcing the core concept in a sophisticated and engaging manner
  • Powerful guest speaker integration, with Isaac Chilemba effectively connecting sports and business, reinforcing the THRIVE narrative, and resonating deeply with the audience

Full Production & Experience Management

Mirage PR delivered end-to-end execution, managing every aspect of the experience:

  • Creative concept development
  • Thematic storytelling and narrative design
  • Stage design, lighting, and audio-visual production
  • Run of show and scripting
  • Speaker choreography and entrance design
  • Interactive experience structuring
  • Event branding and visual identity
  • On-site production management across all cities
  • Photography and videography

The Result

The THRIVE Townhall Cascade Strategy successfully transformed a corporate strategy launch into a shared organizational experience.

Employees left not only with a clear understanding of the THRIVE Strategy, but with a renewed sense of purpose, energy, and alignment—ready to take action.

Through bold creative direction, immersive storytelling, and seamless execution, Mirage PR demonstrated how experiential marketing can turn strategy into culture—ensuring that THRIVE was not just introduced, but fully activated across the organization.

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OLD MUTUAL EQUITY FUND LAUNCH

 

 

 

 

17th June, 2026

Client: Old Mutual Investment Group

Assignment: Event Conceptualisation, Event Coordination and Event Management

Solution:
On 17 June 2026, Old Mutual Investment Group (OMIG) entrusted Mirage PR to conceptualise and execute the official launch of the Old Mutual Equity Fund at Ryalls Hotel in Blantyre. The event marked a significant milestone in OMIG’s investment offering, introducing a new product designed to empower Malawians to participate in long-term wealth creation through strategic equity investments.

Held under the theme “OWN Your Growth: Thrive Through Equity,” the launch brought together key stakeholders from the financial and investment sectors, including regulators, investors, business leaders, and the Guest of Honour, the Director of Capital Markets and Microfinance Supervision from the Reserve Bank of Malawi. More than a product launch, the event was designed as an immersive experience that encouraged guests to envision their financial growth journey and the opportunities presented through equity investment.

Every element of the event was intentionally curated to reflect the theme of ownership, growth, and transformation. Mirage PR transformed the venue into a sophisticated investment experience, creating a seamless guest journey from arrival through to the official launch ceremony.

Guests were welcomed through an innovative QR-code registration experience that ensured efficient check-in while reinforcing the event’s forward-thinking approach. The foyer area was transformed into an engaging networking space where attendees enjoyed welcome refreshments and meaningful interactions ahead of the formal programme.

A standout feature of the evening was the bespoke Equity Fund photo booth, designed as an open book installation symbolising the beginning of a new chapter in an investor’s financial journey. The activation encouraged guests to capture memorable moments while reinforcing the core message of growth and opportunity associated with the Equity Fund.

Another memorable engagement was the collaborative live art experience. Throughout the evening, guests were invited to contribute brush strokes to a growing artwork, symbolising collective participation in wealth creation and the shared journey towards financial prosperity. The completed piece served as a powerful visual representation of how individual contributions can collectively create lasting value over time.

The formal programme featured strategic presentations from Old Mutual leadership, providing guests with insight into the Group’s broader THRIVE strategy, the Equity Fund’s value proposition, and its role within Malawi’s investment landscape. The evening culminated in the official launch of the Equity Fund by the Guest of Honour, marking the product’s formal introduction to the market and signalling a new opportunity for investors seeking long-term growth.

Another successful execution in the books, demonstrating Mirage PR’s ability to transform corporate launches into memorable brand experiences that engage audiences, communicate complex concepts creatively, and deliver meaningful stakeholder engagement.

Highlights of the Campaign

  • Successful conceptualisation and execution of the “OWN Your Growth: Thrive Through Equity” launch theme, bringing the Equity Fund proposition to life through immersive event experiences.
  • Seamless QR-code registration process that enhanced guest arrival and created a modern, efficient event experience.
  • Bespoke book-themed photo booth installation that symbolised the beginning of a new investment journey and became a highly engaging guest activation.
  • Interactive live painting experience that encouraged audience participation and visually represented the collective nature of wealth creation and investment growth.
  • Elegant venue transformation and décor execution that aligned with the premium positioning of the Old Mutual Equity Fund and reinforced the event theme.
  • Strategic programme management, ensuring smooth transitions between presentations, product demonstrations, and the official launch ceremony.
  • Professional audio-visual production, including LED screen management, presentation support, and technical coordination throughout the event.
  • High-quality photography and videography services that captured the sophistication, engagement, and key moments of the launch.
  • Successful hosting of key stakeholders from the financial services industry, including regulators, investors, business leaders, and strategic partners.
  • Delivery of a memorable product launch experience that strengthened awareness of the Equity Fund and positioned Old Mutual Investment Group as a leader in innovative investment solutions.
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NBS Bank MDF Thanksgiving Golf Tournament

 

1st  November – 2nd November, 2025

Client: NBS Bank

Assignment: Event Coordination and Event Management, Public Relations

Solution: NBS Bank partnered with Mirage PR to organize the prestigious 2025 Malawi Defence Force (MDF) Veterans Thanksgiving Golf Tournament, held on 25th October at Country Club Limbe. The tournament was played over two days and brought together retired and serving MDF officers, corporate partners, invited guests, and golf enthusiasts, celebrating both sporting excellence and the dedication of MDF veterans.

Registration began at 7:30 AM, with participants receiving branded gift bags and enjoying morning refreshments. The tournament officially started at 8:30 AM with a ceremonial opening shot by General George Alexander Jaffu, Commander of the MDF. Along the nine-hole course, three selected holes featured special “hole experiences,” including water breaks, a champagne area, spa sessions, and cocktails, offering golfers interactive and relaxing moments throughout the tournament.

The overall winners represented Msilikali SACCO. The event concluded with remarks from General Jaffu, Minister Roza Mbilizi, and NBS Bank CEO Temwani Simwaka, who commended the spirit of camaraderie, partnership, and excellence. Mirage PR handled the full coordination, branding, and overall management of the tournament, ensuring a seamless and memorable experience for all participants.

Highlights of the campaign

– Curated Hole Experiences: Mirage PR curated special hole experiences across selected holes of the golf course, including water break stations, a spa area, and cocktail experiences. These activations resonated strongly with the golfers, enhancing their overall experience and generating visible excitement and engagement throughout the tournament.

– Media Management: The agency managed all media coordination for the event, ensuring seamless engagement with the press and effective coverage. All published articles and media content were compiled and formally presented to the client as part of the post-event deliverables.

– Branding and Décor: Mirage PR handled the branding and décor for the event, ensuring that VIP spaces, the prize presentation area, and the post-event performance space were thoughtfully curated and beautifully decorated, creating a premium and welcoming atmosphere.

– Entertainment: Entertainment featured a live Malawi Defence Force Dance Band and a dedicated DJ. The specially curated and decorated post-event performance area provided an ideal setting for the band, while the DJ maintained an engaging atmosphere throughout the day and into the post–prize presentation session

 

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Centre on Human Trafficking Research and Outreach – Financial Capability Intervention

 

11th November, 2025

Client: Centre on Human Trafficking Research and Outreach – Financial Capability Intervention

Assignment: Public Relations Management, Event Coordination and Event Management, Media Production

The Centre on Human Trafficking Research and Outreach (CENTHRO) successfully launched its Financial Capability Intervention on 11th November 2025 at the Bingu International Convention Centre (BICC) in the Mbidzi Room. The event brought together key stakeholders, government representatives, humanitarian partners, and advocates dedicated to enhancing financial empowerment and resilience among survivors and vulnerable communities.

The programme featured opening remarks from the Ministry of Homeland Security, highlighting ongoing efforts to combat human trafficking and stressing the importance of multi-sectoral collaboration. Presentations from the Ministries of Youth and Gender further underscored their roles in prevention, awareness, and support for vulnerable populations. A survivor of human trafficking shared a moving testimony, reminding attendees of the human impact behind the policies and statistics.

CENTHRO Director David Okech presented the organization’s findings, initiatives, and strategic interventions aimed at reducing human trafficking risks. The keynote address by Chief Justice Rizine R. Mzikamanda emphasized the judiciary’s critical role in protecting vulnerable populations and strengthening legal frameworks.

The launch concluded with the official handover of a baseline study to guide policy and program design, followed by a press conference and a networking lunch. Mirage PR successfully managed the event, ensuring seamless coordination and high-quality execution across all aspects of the launch.

Highlights of the campaign

– Organized the media on behalf of the client and created media briefs to ensure that stories reflected impact as well as presented the full story. Stories were featured on digital platforms as well as the prominent newspaper outlets.

– The event commenced in time with most of the guests arriving at the intended time with many more observing the time on the programme.

– The stage branding and overall ambience of the room was commended by the guests as well as the client.

– The event was attended by more than the expected 75 guests with numbers reaching close to 81. This showed that guests were eager to be part of this event.

– The event coordination was well organized with the client commending the service throughout the event.

– The PA system delivered excellent sound quality, ensuring all speakers were clearly audible throughout the event with no technical issues.

– Mirage PR provided high quality photography services during the event – ensuring that the event was well documented

 

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Old Mutual Thrive Launch

Old Mutual Thrive Launch 

10th December, 2025

Client: Old Mutual Malawi

Assignment: Event Coordination and Event Management

On 10th December, Old Mutual Malawi hosted the “Thrive” Event at Ryalls Soche 3, celebrating the launch of its strategic theme, “Thrive.” The event was designed to bring to life Old Mutual’s corporate promise of Helping Customers Thrive, while showcasing the company’s renewed focus on growth, innovation, and meaningful progress for Malawians. Serving as both an internal rallying point and an external brand statement, the event highlighted how Old Mutual Malawi is aligning its culture, strategy, and customer experience under a unified vision for the future.

Highlights of the campaign

– Branded awards for staff appreciation

– Event coordination and event management

– Event materials that included stop watch, flip charts, pens, score papers etc

– Installation of an interactive wall for the team activity

– Provided confetti to add to the celebratory mood of the day

– The décor was completed to a high standard, neat, cohesive, and well-received by attendees.

– The overall event experience was smooth, with no queries or complaints about the services delivered.

 

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ONE NICO Netball Top 12 Cup

 

28th June, 2025

Client: NICO Group

Assignment: Event Management, Event Concept, Event Coordination

The inaugural ONE NICO Netball Top 12 Cup, championed by NICO Group (including NBS Bank and Eris Properties), was officially launched on Saturday, 28 June 2025, at Blantyre Youth Centre (BYC). The tournament marked a major milestone in Malawian sport, serving as a platform to uplift netball, empower women, and rally national support for athletes.

In the lead-up to the launch, high-energy activations built excitement among staff and the public. On 25 June, Piksy and his team conducted a Corporate Dance Tour across Chibisa House, NICO House, and NBS Ginnery Corner Offices, teaching staff the official theme song and dance. The sessions created strong ownership and enthusiasm within the NICO family.

On 27 June, a public activation at Chichiri Mall engaged shoppers with a dance challenge, netball shooting games, and branded giveaways. The vibrant event generated online buzz and anticipation for the tournament.

The official launch on 28 June began with a lively parade from Chibisa House to BYC, featuring the Malawi Police Brass Band, dancers, staff, and community members, alongside senior NICO executives, NAM officials, and the Deputy Mayor of Blantyre. The ceremony featured speeches from key stakeholders, including NAM President Vitumbiko M’bwana and Deputy Mayor Jomo Osman, all commending NICO’s role in sports development.

Dr. Kwanele Ngwenya, NICO Group COO, officially declared the tournament open, reaffirming NICO’s commitment to developing talent. The event culminated with a symbolic trophy handover to NAM and an official throw-off, marking the start of competitive play in this historic tournament.

Highlights of the campaign

  • The theme song by Piksy proved highly effective, with widespread participation in the dance from staff and the public.
  • Successful activations – both corporate and public activations were well-received and helped generate momentum ahead of the main event.
  • Parade impact – the inclusion of the Police Brass Band and energetic dancers brought flair and visibility to the parade.
  • Technology enhancement – the use of an electronic scoreboard at BYC improved match tracking and audience experience.
  • Security & coordination – the parade was well supported with a police escort and traffic officers, ensuring smooth movement.
  • Performance quality – the dancers delivered an energetic and well-coordinated show during both the parade and launch. Piksy’s two performances were also very engaging and exciting for the audience.

 

 

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ICON Properties Annual General Meeting 2025

30th July 2025

Client: ICON Properties

Assignment: Event Management, Event Coordination

Solution: ICON Properties plc successfully convened its 7th Annual General Meeting (AGM) on July 30, 2025, at Ryalls Hotel in the Kabula Room. The gathering brought together directors, shareholders, and members of the media, providing a platform for strategic dialogue, decision-making, and stakeholder engagement. The session reflected ICON Properties plc’s continued commitment to transparency and accountability while reaffirming its focus on delivering value to shareholders.

During the meeting, the company reported a profit after tax of MK24 billion for 2024. Chairperson Eric Chapola expressed satisfaction with this performance, noting that it was achieved despite prevailing economic challenges. He acknowledged ongoing concerns such as delayed rental payments from some tenants and emphasized that the company is actively reviewing rental structures to improve compliance and strengthen its revenue position. He further commended the resilience of the business and reaffirmed ICON Properties plc’s dedication to navigating economic pressures while maintaining strong returns for its investors.

CEO Washington Chimudzu highlighted upcoming projects designed to add value to the business and position the company for sustainable growth. His presentation underscored ICON Properties plc’s strategic direction and long-term vision, setting a clear path for continued expansion. Overall, the AGM reinforced stakeholder confidence, showcasing a company that remains resilient, forward-looking, and determined to drive sustainable success in the face of evolving market dynamics.

Highlights of the campaign

  • The event décor was meticulously executed, creating an atmosphere of vibrancy and sophistication that complemented the occasion.
  • The program was delivered seamlessly, running smoothly and without any disruptions, ensuring a well-coordinated and engaging experience for attendees.
  • The annual general meeting attracted over 80 stakeholders, fostering meaningful engagement and reinforcing its importance as a key stakeholder platform.

 

 

 

 

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NICO Group The BenchTALK

 

13th July 2025

Client: NICO Group

Assignment: Event Management, Event Concept, Event Coordination, Media Management, Media Production

Solution:  The inaugural BenchTALK, held on 13th July 2025 at Lantana Lodge, was a groundbreaking event dedicated to celebrating men in a refreshing and meaningful way. Conceptualised and executed by Mirage PR under the directive of NICO Group, the evening was designed to spark conversations that are rarely given space in traditional settings, conversations about purpose, leadership, health, pressure, and identity. The event coincided with the FIFA Club World Cup Final between Chelsea and PSG, creating the perfect blend of serious dialogue and brotherhood entertainment. From the outset, Mirage PR ensured the experience was memorable, with a football-inspired entrance, themed décor, and an atmosphere that was both relaxed and purposeful.

The programme was anchored by powerful messages from speakers such as NICO Group CEO Donbell Mandala, who acknowledged the silent burdens men often carry, and Daniel Dunga of NICO Asset Managers, who encouraged men to adopt a long-term perspective in their personal and professional lives. One of the standout sessions came from Dr. Frank Taulo, who delivered an honest and eye-opening discussion on men’s health, urging attendees to prioritise physical wellness, mental well-being, and emotional openness. Mirage PR’s host kept the mood lively with a prediction game before the match, sparking laughter and camaraderie, while the screening of the Chelsea vs PSG final on a 3×2 LED screen provided by the agency gave guests a stadium-like experience. The braai-style dinner, also coordinated by Mirage PR, complemented the evening perfectly, allowing guests to continue networking and bonding in a casual, enjoyable setting.

Guests responded with enthusiasm, praising the overall ambiance, the relevance of the discussions, and the thoughtful coordination of food, entertainment, and technical support. Many expressed deep gratitude to NICO Group for providing a platform where men felt truly acknowledged and celebrated, while also commending Mirage PR for their seamless delivery. Although some guests left before collecting the branded gifts that were prepared, the gesture further reinforced the attention to detail in curating the experience. BenchTALK not only achieved its goal of honouring men in a unique way but also laid the foundation for what can grow into a signature annual event that blends meaningful conversations with shared experiences, ensuring lasting impact for both the guests and the brand.

Highlights of the campaign

  • Guests thoroughly enjoyed the LED screen experience, which allowed them to watch the game comfortably while networking with fellow attendees.
  • The event décor and overall ambiance were exceptional, receiving high praise from many guests on the day.
  • The presentations delivered were highly relatable, resonating deeply with the male audience and sparking meaningful reflection.
  • Frank Taulo’s health talk stood out as a key highlight, offering eye-opening insights that captivated the attention of the men in attendance.
  • Guests expressed heartfelt gratitude to the NICO Group for creating a space where men could gather, connect, and feel acknowledged , many noted that they truly felt “seen” by the brand.
  • The braai complemented well with event and the guests enjoyed the food experience.
  • Branded gifts were prepared for all guests as part of the event experience. However, only a few were able to collect theirs, as some attendees had to leave early and were unable to pick them up.
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MUUNI Fund EXPO

12th July 2024

Client: MUUNI FUND

Assignment: Event Management

The Muuni Fund, established by the Malawi Communications Regulatory Authority (MACRA), is a pioneering ICT Research and Innovation initiative dedicated to nurturing and supporting local technological talent in Malawi. Launched in 2023, the fund aligns with the Malawi 2063 Agenda, which prioritizes digital transformation as a cornerstone for national development.

Mirage PR was engaged by the MUUNI Fund through MACRA to manage and coordinate the highly anticipated MUUNI Fund Expo, held on 12th July 2024 at BICC. The agency took charge of overseeing the decorators, the event host, and the overall setup, ensuring that a thorough dry run was conducted and that all suppliers were clear on their roles to guarantee a seamless experience.

The Expo was a resounding success, featuring the presence of Minister of Information and Digitalization, Moses Kunkuyu. Innovators from across Malawi showcased groundbreaking solutions with the potential to transform the country’s digital landscape. The event not only celebrated local ingenuity but also reinforced the MUUNI Fund’s role as a key driver of technological innovation in Malawi.

Highlights of the campaign

  • Mirage PR successfully managed all aspects of the MUUNI Fund Expo, ensuring a seamless flow from planning to execution. This included scheduling, overseeing event timelines, and coordinating all stakeholders to guarantee that the event ran efficiently and professionally.
  • The agency effectively liaised with all suppliers, including decorators, technical teams, and the host, ensuring everyone understood their roles and responsibilities. Mirage PR facilitated pre-event dry runs and briefings to avoid any last-minute challenges, ensuring a cohesive and professional setup.
  • The team meticulously oversaw the layout, décor, and technical arrangements, ensuring a visually appealing and functional environment for exhibitors and guests. This created an atmosphere conducive to engagement, networking, and showcasing innovations effectively.
  • The event provided a platform for innovators from across Malawi to present their technological solutions, highlighting potential contributions to the country’s digital transformation agenda. Mirage PR ensured the presentations and demonstrations were organized to maximize visibility and impact.
  • With the presence of Minister of Information and Digitalization, Moses Kunkuyu, the event achieved significant visibility and credibility. Mirage PR ensured proper protocol, guest coordination, and engagement strategies were in place to enhance the experience for VIP attendees.
  • Mirage PR prepared a detailed report capturing the successes of the event, lessons learned, and areas for improvement. This report serves as a valuable resource for future MUUNI Fund initiatives, ensuring continuous growth and enhanced impact.
  • Through professional event management and strategic communication, Mirage PR helped position the MUUNI Fund as a key driver of ICT research and innovation in Malawi, enhancing its visibility and reputation among stakeholders, innovators, and the public.

 

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