What makes a leading marketing agency in Malawi? In our view, it’s the ability to turn a strategy into something people feel. One NICO Lived Experience is a good example.

The brief. NICO Group wanted its people, spread across several companies and three cities, to feel like one organisation. A memo wouldn’t do that. They needed an experience.

The idea. We started with a colour on every wrist. Staff from different subsidiaries were placed on the same team, so the first conversation of the day was already a new one. From there, the day moved through three interactive challenges: the Synergy Sprint, the Integrity Grid and the Innovation Hub.

The moments people remember.

• The interactive games. They were the highlight of the day, with teams competing, cheering and working together across company lines.
• The CEO entrances. Leadership arrived as part of the show, with a flag ceremony that gave the day a sense of occasion.
• The theme song. It was created by artists who happen to work at NICO, which made it unlike anything usually heard at a corporate event.

The reach. About 1,280 colleagues took part across Blantyre, Lilongwe and Mzuzu.

Why it matters. Employee engagement is built in shared experiences, not in announcements. This is what Mirage PR means by creativity meets strategy: a clear organisational goal, expressed through design, entertainment and participation.

Read the full case page: One NICO Lived Experience

If your organisation needs to bring its people together around a shared purpose, get in touch with Mirage PR.