23rd July, 31st July 2026 

Client: Old Mutual Malawi

Assignment: Event Management, Event Coordination, Experiential Marketing, Creative Design

Solutions: On 23 July in Lilongwe and 31 July in Blantyre, Old Mutual Malawi hosted exclusive client dinners under the theme “THRIVE Together: Partners for Life,” bringing together existing and prospective clients for an experience centered on partnership, shared financial decisions and building a stronger future together. Rather than creating a traditional investment event, the experience encouraged guests to attend with their partners and explore how financial decisions can shape the people and families closest to them.

Behind the experience was Mirage PR, a strategic and creative communications agency in Malawi with expertise in event management, experiential marketing, creative design and corporate event coordination. Mirage PR translated the THRIVE Together concept into an immersive guest journey, developing and coordinating the interactive experiences, event branding, digital elements, programme flow and overall event environment.

The experience began before guests even arrived. Each couple received a unique key enclosed in a branded box, symbolising their invitation to the evening and the shared journey they were about to experience. Each key carried a number that was later used to guide guests to their designated seating, turning the invitation into an extension of the event concept rather than simply an RSVP tool.

Upon arrival, guests were welcomed into the THRIVE Together interactive experience, featuring five specially designed booths: Shared Dreams, Shared Decisions, Shared Seasons, Shared Foundations and Shared Legacy. Each touchpoint encouraged couples to reflect on their goals, financial decisions, life experiences and aspirations for the future.

This is where Mirage PR’s experiential marketing approach brought the theme to life. Instead of simply telling guests about the importance of financial planning, the agency helped create opportunities for couples to actively participate in the conversation. QR codes connected each booth to digital questions and scenarios, encouraging couples to discuss how they would approach different financial and life situations together as later the evening then transitioned into the formal programme.

For Mirage PR, event management is about creating an experience where every element has a purpose. From the branded key invitation and interactive booths to digital integration, customized menus, décor, entertainment and programme coordination, each element was designed to support the central THRIVE Together message. The result was an event experience that encouraged couples to connect, participate and think about their financial journeys together. 

Highlights

  • Two-city experiential campaign delivered in Lilongwe and Blantyre under the “THRIVE Together: Partners for Life” theme.
  • Creative key invitation experience that introduced the event concept before guests even arrived.
  • Five interactive THRIVE Together booths designed around shared dreams, decisions, seasons, foundations and legacy.
  • Digital integration through QR codes and Google Forms, creating a seamless interactive experience for couples.
  • Experiential marketing used to turn financial conversations into meaningful couple-to-couple interactions.
  • Creative event branding and décor that created an elegant and personalized environment.
  • Media management and coordination, with event coverage and articles shared with the client within the agreed timelines.

Mirage PR: Creating Experiences That Mean More

The “THRIVE Together: Partners for Life” experience reflects Mirage PR’s approach of Creativity Meets Strategy, Efficiency Meets Appeal. With strategic and creative communications expertise, Mirage PR develops innovative, results-oriented solutions that help brands communicate with audiences in more meaningful ways.