08Sep

NICO GENERAL SARPCCO CONFERENCE SPONSORSHIP 2026

September 8, 2026By 0 comment

 

 

10-12 June 2026

Client: NICO General

Assignment: Public Relations and Event Management, Experiential Marketing

Solution:
In June 2026, NICO General Insurance proudly sponsored the Southern African Regional Police Chiefs Co-operation Organisation (SARPCCO) Conference, hosted in Lilongwe, Malawi. As one of the region’s most significant security gatherings, the conference brought together senior law enforcement leaders, government representatives, and key stakeholders from across the SADC region to strengthen collaboration in combating cross-border crime and advancing regional security.

Mirage PR was entrusted with managing the public relations, branding, and visibility aspects of NICO General’s involvement throughout the conference. From strategic brand positioning to event branding execution and media coordination, our role was to ensure that NICO General’s presence was both impactful and aligned with its commitment to supporting initiatives that foster safety, resilience, and sustainable development across the region.

The conference programme commenced with the SARPCCO Technical Organs Meetings from 8 to 10 June 2026, bringing together delegates to engage in critical discussions on regional security challenges and collaborative solutions. Mirage PR ensured consistent brand visibility throughout these sessions while facilitating opportunities for stakeholder engagement and positive media exposure.

A key highlight of the programme was the exclusive Private Dinner hosted by NICO General on 10 June 2026. The intimate gathering brought together senior executives from NICO General, representatives from the wider NICO Group, and regional security leaders. The evening provided a platform for meaningful dialogue around emerging security risks, the importance of regional cooperation, and the role of strategic partnerships in creating safer communities and economies.

The conference reached its peak during the 31st SARPCCO Annual General Meeting (AGM), held from 11 to 12 June 2026 at the Bingu International Convention Centre. The official opening ceremony was marked by colourful ceremonial parades and high-level engagements, creating a memorable atmosphere befitting the significance of the gathering. NICO General’s sponsorship and presence positioned the company at the centre of conversations around security, resilience, and regional cooperation.

The conference concluded with an elegant African-themed Gala Dinner on 12 June 2026, where delegates celebrated the success of the conference while embracing the rich cultural heritage of the continent. Through carefully curated branding, visibility opportunities, and event experiences, NICO General’s brand was prominently showcased throughout the evening, reinforcing its reputation as a trusted partner committed to protecting people, businesses, and communities.

Another successful execution in the books, demonstrating Mirage PR’s ability to deliver integrated communications, branding, and event management solutions that create meaningful engagement, elevate brand visibility, and support strategic business objectives.

Highlights of the Campaign

  • Comprehensive branding and visibility management delivered across all conference touchpoints, ensuring strong and consistent brand presence throughout the event.
  • Strategic public relations support that positioned NICO General alongside key conversations on regional security, cooperation, and resilience.
  • Successful execution of the NICO General Private Dinner, providing a platform for high-level stakeholder engagement and relationship building.
  • Strong NICO Group representation, with NBS Bank providing banking support and services to delegates throughout the conference.
  • High-impact branding at the African-themed Gala Dinner, creating memorable brand experiences for delegates and stakeholders.
  • Professional photography and videography services that captured key moments, engagements, and brand activations throughout the conference.
  • Extensive media coverage across traditional and digital platforms, enhancing visibility for both NICO General and the SARPCCO Conference.
  • Strengthened positioning of NICO General as a trusted insurer committed to supporting initiatives that contribute to safer, more secure, and resilient communities across the SADC region.
  • Seamless coordination between multiple stakeholders, government institutions, conference organisers, and NICO Group representatives to ensure successful execution of all event deliverables.
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19Aug

THRIVE: The Launchpad

August 19, 2026By 0 comment

26th, 28th, 31st March 2026

Solution: Old Mutual Malawi set out to launch its bold and future-focused THRIVE Strategy, a transformational roadmap designed to energize employees, align teams, and position the organization for sustained growth.

To bring this vision to life, Mirage PR was engaged to conceptualize and execute a high-impact, multi-city town hall experience that would go beyond communication transforming the strategy into something employees could feel, engage with, and rally behind.

The result was a dynamic rollout across Mzuzu, Lilongwe, and Blantyre, designed not just as a launch, but as a cultural ignition moment a true starting point for organizational momentum.

Strategic Experience Design

Mirage PR developed a bold and immersive concept anchored in the overarching strategy “The THRIVE Launchpad.”

This creative direction positioned the townhall as a springboard for action, signalling the transition from strategy to execution. It was designed to ignite momentum, align teams, and set a clear trajectory for the organization’s next phase.

To bring this to life, the experience drew inspiration from the intensity and discipline of boxing—translating the THRIVE Strategy into a high-energy and emotionally engaging narrative. The organization was positioned as resilient, focused, and ready to outperform in a competitive environment.

 

Campaign Highlights

  • High audience energy across all locations, with Lilongwe delivering exceptional engagement, Mzuzu emerging as the most vibrant, and Blantyre achieving the highest attendance—demonstrating both depth and scale of impact
  • Premium décor and branding execution elevated the overall look and feel, contributing significantly to a polished, high-quality brand experience that was well received by attendees
  • Progressive improvement in hosting delivery, with increased confidence and energy in subsequent cities, resulting in stronger audience connection and smoother programme facilitation
  • Well-coordinated technical execution, driven by thorough dry runs, ensured seamless cueing, precise lighting transitions, and an overall fluid event experience
  • Strong visual storytelling through motion graphics and themed animations, with boxer-inspired visuals and impactful quotes reinforcing the core concept in a sophisticated and engaging manner
  • Powerful guest speaker integration, with Isaac Chilemba effectively connecting sports and business, reinforcing the THRIVE narrative, and resonating deeply with the audience

Full Production & Experience Management

Mirage PR delivered end-to-end execution, managing every aspect of the experience:

  • Creative concept development
  • Thematic storytelling and narrative design
  • Stage design, lighting, and audio-visual production
  • Run of show and scripting
  • Speaker choreography and entrance design
  • Interactive experience structuring
  • Event branding and visual identity
  • On-site production management across all cities
  • Photography and videography

The Result

The THRIVE Townhall Cascade Strategy successfully transformed a corporate strategy launch into a shared organizational experience.

Employees left not only with a clear understanding of the THRIVE Strategy, but with a renewed sense of purpose, energy, and alignment—ready to take action.

Through bold creative direction, immersive storytelling, and seamless execution, Mirage PR demonstrated how experiential marketing can turn strategy into culture—ensuring that THRIVE was not just introduced, but fully activated across the organization.

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14Aug

OLD MUTUAL EQUITY FUND LAUNCH

August 14, 2026By 0 comment

 

 

 

 

17th June, 2026

Client: Old Mutual Investment Group

Assignment: Event Conceptualisation, Event Coordination and Event Management

Solution:
On 17 June 2026, Old Mutual Investment Group (OMIG) entrusted Mirage PR to conceptualise and execute the official launch of the Old Mutual Equity Fund at Ryalls Hotel in Blantyre. The event marked a significant milestone in OMIG’s investment offering, introducing a new product designed to empower Malawians to participate in long-term wealth creation through strategic equity investments.

Held under the theme “OWN Your Growth: Thrive Through Equity,” the launch brought together key stakeholders from the financial and investment sectors, including regulators, investors, business leaders, and the Guest of Honour, the Director of Capital Markets and Microfinance Supervision from the Reserve Bank of Malawi. More than a product launch, the event was designed as an immersive experience that encouraged guests to envision their financial growth journey and the opportunities presented through equity investment.

Every element of the event was intentionally curated to reflect the theme of ownership, growth, and transformation. Mirage PR transformed the venue into a sophisticated investment experience, creating a seamless guest journey from arrival through to the official launch ceremony.

Guests were welcomed through an innovative QR-code registration experience that ensured efficient check-in while reinforcing the event’s forward-thinking approach. The foyer area was transformed into an engaging networking space where attendees enjoyed welcome refreshments and meaningful interactions ahead of the formal programme.

A standout feature of the evening was the bespoke Equity Fund photo booth, designed as an open book installation symbolising the beginning of a new chapter in an investor’s financial journey. The activation encouraged guests to capture memorable moments while reinforcing the core message of growth and opportunity associated with the Equity Fund.

Another memorable engagement was the collaborative live art experience. Throughout the evening, guests were invited to contribute brush strokes to a growing artwork, symbolising collective participation in wealth creation and the shared journey towards financial prosperity. The completed piece served as a powerful visual representation of how individual contributions can collectively create lasting value over time.

The formal programme featured strategic presentations from Old Mutual leadership, providing guests with insight into the Group’s broader THRIVE strategy, the Equity Fund’s value proposition, and its role within Malawi’s investment landscape. The evening culminated in the official launch of the Equity Fund by the Guest of Honour, marking the product’s formal introduction to the market and signalling a new opportunity for investors seeking long-term growth.

Another successful execution in the books, demonstrating Mirage PR’s ability to transform corporate launches into memorable brand experiences that engage audiences, communicate complex concepts creatively, and deliver meaningful stakeholder engagement.

Highlights of the Campaign

  • Successful conceptualisation and execution of the “OWN Your Growth: Thrive Through Equity” launch theme, bringing the Equity Fund proposition to life through immersive event experiences.
  • Seamless QR-code registration process that enhanced guest arrival and created a modern, efficient event experience.
  • Bespoke book-themed photo booth installation that symbolised the beginning of a new investment journey and became a highly engaging guest activation.
  • Interactive live painting experience that encouraged audience participation and visually represented the collective nature of wealth creation and investment growth.
  • Elegant venue transformation and décor execution that aligned with the premium positioning of the Old Mutual Equity Fund and reinforced the event theme.
  • Strategic programme management, ensuring smooth transitions between presentations, product demonstrations, and the official launch ceremony.
  • Professional audio-visual production, including LED screen management, presentation support, and technical coordination throughout the event.
  • High-quality photography and videography services that captured the sophistication, engagement, and key moments of the launch.
  • Successful hosting of key stakeholders from the financial services industry, including regulators, investors, business leaders, and strategic partners.
  • Delivery of a memorable product launch experience that strengthened awareness of the Equity Fund and positioned Old Mutual Investment Group as a leader in innovative investment solutions.
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12Aug

OLD MUTUAL AFRICA DAY and 72 Years Anniversary Celebrations

August 12, 2026By 0 comment

 

 

25th, 27th and 29th May 2026

Client: Old Mutual Malawi

Assignment: Campaign Conceptualisation, Event Coordination and Internal Engagement Management

Solution:
In May 2026, Old Mutual Malawi entrusted Mirage PR to conceptualise and execute a nationwide Africa Day campaign that celebrated not only the continent’s rich cultural heritage but also two significant milestones in the organisation’s history of 181 years of the Old Mutual Group and 72 years of Old Mutual’s presence in Malawi.

The campaign was designed to honour Africa’s identity, rooted in resilience, diversity, unity, and shared progress, while reinforcing Old Mutual’s longstanding commitment to empowering communities and creating positive futures. Through a series of immersive employee engagements across Blantyre, Lilongwe, and Mzuzu, Mirage PR transformed Africa Day from a commemorative occasion into a memorable celebration of culture, heritage, and belonging.

Held under the broader theme of celebrating African identity and Old Mutual’s enduring legacy, the activations encouraged employees to embrace their cultural roots by wearing traditional African attire and sharing locally prepared meals with colleagues. What began as a cultural celebration quickly evolved into a series of unforgettable experiences designed to surprise, engage, and unite employees across the country.

The campaign officially launched in Blantyre on 25 May 2026, where employees arrived expecting a traditional Africa Day celebration. Instead, they were treated to a carefully curated programme filled with unexpected moments and immersive cultural experiences. A standout highlight was a surprise flashmob activation featuring an acapella group disguised as firefighters responding to what appeared to be a routine fire drill. As the unsuspecting crowd gathered, the performers broke into song, transforming the moment into a captivating celebration that instantly energized the audience.

The excitement continued with vibrant performances from traditional dance groups, urban dance crews, and live musical acts that brought African culture to life through movement, music, and storytelling. Branded culinary stations served a variety of local delicacies, creating a shared dining experience that encouraged interaction and strengthened employee connections.

The celebrations moved to Lilongwe on 27 May 2026, where Mirage PR recreated the Africa Day experience while tailoring it to the local audience. Employees were welcomed into a fully branded environment complete with a dedicated photo booth, professional photography, and cultural installations designed to encourage participation and engagement.

A highlight of the Lilongwe activation was the authentic bwandiro-inspired experience, featuring local food stations and traditional meals that celebrated Malawi’s culinary heritage. Live cultural performances, urban dancers, and a local band created an energetic atmosphere throughout the day, ensuring that the celebration remained immersive and memorable from start to finish.

The final leg of the campaign took place in Mzuzu on 29 May 2026, extending the celebration to Old Mutual’s Northern Region workforce. Employees were welcomed into a vibrant cultural experience featuring traditional performances, interactive engagements, local cuisine, and dedicated content creation opportunities through photography and videography.

The Mzuzu activation successfully brought together employees from across the region, creating meaningful moments of connection while reinforcing the values of unity, inclusivity, and cultural appreciation that underpin both Africa Day and the Old Mutual brand.

Across all three cities, Mirage PR ensured a consistent campaign experience while adapting activations to reflect the unique character of each location. Through culture, music, food, storytelling, and shared experiences, the campaign successfully celebrated Old Mutual’s legacy while creating memorable moments that strengthened employee engagement and organisational pride.

Another successful execution in the books, demonstrating Mirage PR’s ability to design and deliver large-scale internal engagement campaigns that connect people through culture, create memorable brand experiences, and bring organisational values to life.

Highlights of the Campaign

  • Successful conceptualisation and rollout of a nationwide Africa Day campaign celebrating Africa Day, Old Mutual’s 181-year Group legacy, and 72 years of operations in Malawi.
  • Simultaneous activation across Blantyre, Lilongwe, and Mzuzu, ensuring consistent brand messaging and employee engagement across all key regional offices.
  • Surprise flashmob experience featuring disguised performers that transformed a routine fire drill into one of the campaign’s most memorable moments.
  • Live cultural entertainment including traditional dance troupes, urban dancers, acapella performers, and live musical acts that celebrated Africa’s rich cultural diversity.
  • Professionally branded photo booth experiences deployed across all three cities, creating engaging content opportunities for employees.
  • Authentic culinary activations featuring locally inspired food stations, traditional dishes, and the popular Mutual Meals concept that encouraged participation and cultural exchange.
  • High employee participation levels, with strong engagement across all regions through cultural attire, shared experiences, and interactive activations.
  • Professional photography and videography coverage that captured key moments and ensured consistent storytelling throughout the campaign.
  • Development and delivery of a combined campaign highlight video showcasing the celebrations across Blantyre, Lilongwe, and Mzuzu.
  • Extensive traditional and digital media coverage that amplified the significance of the celebrations and highlighted Old Mutual’s 181-year African legacy and 72-year presence in Malawi.
  • Same-day delivery of social media reels, highlight videos, and campaign content to sustain momentum and maximise audience engagement throughout the activation period.
  • Successful reinforcement of Old Mutual’s commitment to diversity, inclusion, cultural appreciation, and community-building through meaningful employee experiences.
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30Jun

Mirage Brings Premium Event Experience to The Blantyre Open Championship

June 30, 2026By 0 comment

On 27th and 28th June, Mirage brought an experience to remember to the Blantyre Sports Club Open Championship. As proud sponsors of the event, Mirage PR set out to do more and went the extra mile to create an unforgettable experience. We built a space where golfers and guests could pause at the midway point, connect, and enjoy the weekend in style.

This sponsorship was also strategically designed to generate leads while showcasing the Mirage brand. It went beyond traditional marketing, demonstrating our experiential capabilities and how our strategies take brands out of the rough and into the green.

The experience featured a branded photo booth, capturing memorable moments with golfers; branded water to keep players refreshed throughout the tournament; a spa area, offering relief from the tension of the course; and a curated cocktail and mocktail bar, serving something for every taste.

At the centre of it all sat the Mirage Lounge, a relaxed retreat where players and spectators could unwind, network, and take in the action in comfort.

As part of its sponsorship commitment, Mirage also took to the podium to present one of the tournament’s prizes, recognising the skill and competitive spirit of this year’s field while reinforcing its role as an active partner in the championship.

For us, this is what sponsorship should look like, not just visibility, but value. We didn’t just show up; we showed up with an experience worth talking about.

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23Jun

NICO Group One Lived Experience

June 23, 2026By 0 comment

 

 

14th March, 21st March and 28th March, 2026 

Client: NICO Group

Assignment: Event management, Event coordination

NICO Group launched the One NICO Lived Experience, an internal culture initiative designed to strengthen unity across its diverse subsidiaries under the One NICO philosophy. To bring this vision to life, the Group partnered with Mirage PR to conceptualize and execute a multi-city employee engagement campaign that would translate strategy into a lived, shared experience.

Mirage PR developed a dynamic, multi-layered concept built around participation, symbolism, and collaboration. Employees from different subsidiaries were intentionally mixed using a colour-coded system, with wristbands assigning seating and team groupings. This ensured that staff engaged beyond their usual teams, encouraging cross-functional interaction and reinforcing the idea of One Group, One Standard, One Lived Experience.

The experience began with powerful ceremonial entrances, where traditional dancers escorted Group leadership and subsidiary CEOs carrying their respective flags. The moment visually represented unity in diversity—individual brands converging into one collective identity. This theatrical opening set the tone for an immersive experience focused on collaboration, shared values, and internal alignment.

Interactive Experience Design

Mirage PR crafted a series of high-energy, purpose-driven challenges designed to reinforce the One NICO philosophy. These included the Synergy Sprint, where teams solved a dynamic word-search featuring terms from various business units to emphasize collaboration and cross-functional understanding. The Integrity Grid required participants to open a locked vault using logic and ethical decision-making, reinforcing values of transparency and disciplined execution. Finally, The Innovation Hub challenged teams to answer complex questions creatively, pushing them to think differently and collaborate under pressure in alignment with the Group’s forward-thinking culture.

Multi-City Execution

To ensure inclusiveness and full workforce participation, the campaign was rolled out across three cities: Blantyre (approximately 800 employees), Lilongwe (350 employees), and Mzuzu (130 employees). This consistent experience across multiple locations demonstrated Mirage PR’s ability to scale a large-scale concept while maintaining high production quality, engagement levels, and brand consistency throughout the entire Group.

Full Production & Experience Management

Mirage PR delivered end-to-end execution, managing every aspect of the production process. This included creative concept development, stage and set design, event branding, and the full run of show and scripting. They also handled voice-over and sound effects production, the development of a theme song with performance coordination, interactive game design, traditional dancer coordination, and a CEO flag ceremony. Furthermore, the agency managed all printing, fabrication, event hosting, and on-site production, as well as comprehensive videography and photography.

Impact and Media

A standout feature was the One NICO Lived Experience theme song, performed by NICO Group artists, which served as a defining element of the experience and reinforced the emotional connection to the initiative. The campaign’s success attracted significant media attention across television and online publications, successfully amplifying the internal initiative into a broader brand moment for the Group.

Campaign Highlights

  • Interactive games captivated audiences across all three cities, creating excitement and strong employee engagement.
  • Traditional dancers added cultural richness and elevated leadership entrances with memorable visual storytelling.
  • Production leads were clearly identified with name tags, improving coordination and operational efficiency.
  • Branding and décor execution consistently brought the One NICO Lived Experience concept to life across venues.
  • The One NICO Lived Experience theme song became a crowd favourite and strengthened emotional resonance.
  • Cross-subsidiary seating successfully encouraged collaboration and interaction among employees.
  • Strong attendance across all cities demonstrated high internal buy-in and enthusiasm.

The Result

The campaign successfully transformed the One NICO philosophy from a strategic message into a shared organisational experience. Employees engaged across subsidiaries, leadership visibly championed unity, and the Group delivered a consistent cultural moment across multiple locations.

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23Jun

NICO Group MCCCI Lakeshore Business Summit

June 23, 2026By 0 comment

22nd April, 23rd April and 24th April, 2026 

Client: One NICO Group

Assignment: Event coordination, Event Management, Creative Design 

Solutions: On 23rd April 2026, NICO Group, as a Lead Sponsor of the MCCCI Business Leaders Summit, participated in the three-day conference held at Sunbird Nkopola in Mangochi. The summit brought together key industry players, decision-makers, and business leaders, providing a strong platform for strategic engagement and brand positioning.

As a lead sponsor, NICO Group maintained a visible presence throughout the event, leveraging multiple touchpoints to showcase its diverse portfolio of services. This included curated brand placements, intentional audience engagement, and an evening cocktail that provided an additional platform for high-level networking and stakeholder interaction. Through these activations, the Group reinforced its position at the forefront of financial innovation and thought leadership.

To bring this vision to life, NICO Group engaged Mirage PR to conceptualize and execute a compelling experiential framework that went beyond traditional sponsorship and created meaningful brand interactions.

The event commenced with the MCCCI Business Leaders Summit conference, where the NICO Group participated as a lead sponsor. The Group achieved strong brand visibility throughout the session, strategically positioning itself among key industry leaders and reinforcing its presence within Malawi’s business and financial ecosystem.

As part of the programme, NICO Group also participated in a high-level panel discussion, which was moderated by Temwani Simwaka, CEO of NBS Bank. The discussion offered valuable insights into leadership, sector developments, and the evolving financial services landscape, further reinforcing the Group’s thought leadership positioning.

Following the conference, stakeholders were hosted to a curated cocktail experience by the NICO Group. The experience was designed to create a relaxed yet premium engagement environment, allowing guests to interact meaningfully with the brand and its leadership.

To further enhance engagement, Chimwemwe Kanyenda facilitated a structured interactive icebreaker activity. This mock engagement exercise served as a dynamic conversation starter, encouraging participation, breaking formal barriers, and setting an energetic tone for stakeholder networking.

The experience was further elevated by a live performance from Nathaniel “Chalu Chalu”, whose set brought energy and vibrancy to the evening, creating a memorable atmosphere for guests and concluding the event on a high note.

Highlights 

  • The cocktail setup was completed on time, and any adjustments made went unnoticed by guests. The décor and ambience were also commended by the CEOs as well as attendees
  • The addition of QR codes during the event was a strong enhancement, allowing guests to easily access the landing page.
  • Mirage PR demonstrated quick turnaround time in supporting media coverage despite the late request.
  • The performance by Nathaniel Chaluchalu enhanced the exclusivity of the event and was a great addition to the evening.
  • Conference branding was completed in ample time, allowing for a polished setup.
  • The card game interactive activity was well thought out and enjoyed by attendees. This unique element enhanced engagement and contributed positively to the overall event experience.
  • The Mirage PR team ensured attendees were well catered for, with all event elements closely monitored. The team also coordinated AV support with hotel management and managed reconciliations, ensuring everything remained in check.
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21May

Old Mutual Triple Crown Legacy

May 21, 2026By 0 comment

 

7th March, 2026

Client: Old Mutual 

Assignment: Event coordination and event management

Solution: On 7 March in Blantyre, Old Mutual entrusted Mirage PR to conceptualise and coordinate the Triple Crown Legacy — a farewell cocktail honouring three distinguished outgoing directors. More than just an event, it was a thoughtfully crafted experience celebrating leadership, legacy, and lasting impact

The Triple Crown Legacy theme was intentionally developed to reflect the remarkable contributions and enduring influence of the outgoing directors. Every element was curated with purpose. Mirage PR designed and delivered bespoke gifts for the occasion, including engraved glass awards and custom portraits timeless keepsakes that honoured their journeys.

A standout moment of the evening was the reflections segment, an immersive storytelling experience that brought personal milestones, achievements, and tributes to life. It elevated the event beyond a formal send-off into a powerful celebration of legacy.

Another successful execution in the books, demonstrating Mirage PR’s strength as a leading marketing and communications agency, focused on delivering experiences that are not only seamless, but meaningful and memorable.

Highlights of the campaign 

  • Hand painted portraits for two of the directors and 3 engraved awards for the outgoing directors 
  • The collective tapestry was a great interactive activity on the day and provided for a very lively engagement 
  • The decor and ambiance matched what was conceptualized for the Triple Crown Legacy theme – it moved from just an ordinary farewell cocktail to a spectacle 
  • Live band performance that brought a touch of elegance to the event
  • Mirage PR also handled the run off show including the LED screen and PA System 
  • Videography and Photography captured the elegance of the event perfectly and provided the client with a true picture of the event
  • The event was covered in great length in the news publications signifying it’s importance and the role that Mirage PR was able to fulfill
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12Jan

NBS Bank MDF Thanksgiving Golf Tournament

January 12, 2026By 0 comment

 

1st  November – 2nd November, 2025

Client: NBS Bank

Assignment: Event Coordination and Event Management, Public Relations

Solution: NBS Bank partnered with Mirage PR to organize the prestigious 2025 Malawi Defence Force (MDF) Veterans Thanksgiving Golf Tournament, held on 25th October at Country Club Limbe. The tournament was played over two days and brought together retired and serving MDF officers, corporate partners, invited guests, and golf enthusiasts, celebrating both sporting excellence and the dedication of MDF veterans.

Registration began at 7:30 AM, with participants receiving branded gift bags and enjoying morning refreshments. The tournament officially started at 8:30 AM with a ceremonial opening shot by General George Alexander Jaffu, Commander of the MDF. Along the nine-hole course, three selected holes featured special “hole experiences,” including water breaks, a champagne area, spa sessions, and cocktails, offering golfers interactive and relaxing moments throughout the tournament.

The overall winners represented Msilikali SACCO. The event concluded with remarks from General Jaffu, Minister Roza Mbilizi, and NBS Bank CEO Temwani Simwaka, who commended the spirit of camaraderie, partnership, and excellence. Mirage PR handled the full coordination, branding, and overall management of the tournament, ensuring a seamless and memorable experience for all participants.

Highlights of the campaign

– Curated Hole Experiences: Mirage PR curated special hole experiences across selected holes of the golf course, including water break stations, a spa area, and cocktail experiences. These activations resonated strongly with the golfers, enhancing their overall experience and generating visible excitement and engagement throughout the tournament.

– Media Management: The agency managed all media coordination for the event, ensuring seamless engagement with the press and effective coverage. All published articles and media content were compiled and formally presented to the client as part of the post-event deliverables.

– Branding and Décor: Mirage PR handled the branding and décor for the event, ensuring that VIP spaces, the prize presentation area, and the post-event performance space were thoughtfully curated and beautifully decorated, creating a premium and welcoming atmosphere.

– Entertainment: Entertainment featured a live Malawi Defence Force Dance Band and a dedicated DJ. The specially curated and decorated post-event performance area provided an ideal setting for the band, while the DJ maintained an engaging atmosphere throughout the day and into the post–prize presentation session

 

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12Jan

Centre on Human Trafficking Research and Outreach – Financial Capability Intervention

January 12, 2026By 0 comment

 

11th November, 2025

Client: Centre on Human Trafficking Research and Outreach – Financial Capability Intervention

Assignment: Public Relations Management, Event Coordination and Event Management, Media Production

The Centre on Human Trafficking Research and Outreach (CENTHRO) successfully launched its Financial Capability Intervention on 11th November 2025 at the Bingu International Convention Centre (BICC) in the Mbidzi Room. The event brought together key stakeholders, government representatives, humanitarian partners, and advocates dedicated to enhancing financial empowerment and resilience among survivors and vulnerable communities.

The programme featured opening remarks from the Ministry of Homeland Security, highlighting ongoing efforts to combat human trafficking and stressing the importance of multi-sectoral collaboration. Presentations from the Ministries of Youth and Gender further underscored their roles in prevention, awareness, and support for vulnerable populations. A survivor of human trafficking shared a moving testimony, reminding attendees of the human impact behind the policies and statistics.

CENTHRO Director David Okech presented the organization’s findings, initiatives, and strategic interventions aimed at reducing human trafficking risks. The keynote address by Chief Justice Rizine R. Mzikamanda emphasized the judiciary’s critical role in protecting vulnerable populations and strengthening legal frameworks.

The launch concluded with the official handover of a baseline study to guide policy and program design, followed by a press conference and a networking lunch. Mirage PR successfully managed the event, ensuring seamless coordination and high-quality execution across all aspects of the launch.

Highlights of the campaign

– Organized the media on behalf of the client and created media briefs to ensure that stories reflected impact as well as presented the full story. Stories were featured on digital platforms as well as the prominent newspaper outlets.

– The event commenced in time with most of the guests arriving at the intended time with many more observing the time on the programme.

– The stage branding and overall ambience of the room was commended by the guests as well as the client.

– The event was attended by more than the expected 75 guests with numbers reaching close to 81. This showed that guests were eager to be part of this event.

– The event coordination was well organized with the client commending the service throughout the event.

– The PA system delivered excellent sound quality, ensuring all speakers were clearly audible throughout the event with no technical issues.

– Mirage PR provided high quality photography services during the event – ensuring that the event was well documented

 

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