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10^th December, 2024

Client: NICO Asset Managers

Assignment: Event Management, Event Concept, Event Coordination

Solution: NICO Asset Managers (NAM) engaged Mirage PR to conceptualize and coordinate the Coffee Experience 2024 in Lilongwe. This edition, held on 10th December 2024 at the Bingu International Convention Centre (BICC), stood out by focusing on a targeted clientele: medical doctors. While physicians dedicate years to mastering their profession, few receive guidance on managing their personal finances. The Coffee Experience addressed this gap, combining financial literacy with a premium coffee experience.

Guests began arriving at 3 PM in the Phwiti and Mpheta rooms, where the ambience immediately created a welcoming and engaging atmosphere. The event was introduced by Tumusime Msimuko, Head of Portfolio and Business Development, who highlighted the parallels between coffee and investments. Daniel Dunga, Chief Executive, delivered insightful presentations on investment strategies, while Dr. Lizzie Msowoya led interactive coffee cupping sessions during the breaks. Volunteer guests participated in preparing the third cupping—a plunger coffee—adding an engaging hands-on element to the event.

The session concluded with Daniel Dunga summarizing key financial insights, after which guests enjoyed teas, snacks, and received curated coffee packages as gifts. The event ended at 6 PM, leaving attendees excited about the unique experience and the practical knowledge gained.

Key Takeaways:

• Combining a niche professional audience with an interactive lifestyle experience creates a highly engaging platform for financial education.
• Hands-on activities, such as coffee cupping, strengthen participant engagement and memorability of the event.
• Tailored content addressing the specific financial needs of a professional audience enhances relevance and impact.

Highlights of the campaign

• The interactive elements, including the coffee cupping sessions and the opportunity for volunteer guests to participate in preparing plunger coffee, added a hands-on dimension that kept the audience actively engaged.
• The presentations delivered during the event were exceptional, expertly crafted to be both insightful and engaging. Daniel Dunga’s session on investments, in particular, simplified complex financial concepts into relatable, actionable advice, empowering guests to think strategically about their financial futures.
• The event décor was a standout feature, receiving widespread praise for its elegance and attention to detail, which created a sophisticated and inviting atmosphere.
• Additionally, Mirage PR provided professional media production, delivering a highlight video that showcased the event’s success and key moments.

13^th March to 14^th March, 2025

Client:  NICO Asset Managers

Assignment: Event Coordination, Event Management

Solution: NICO Asset Managers launched its new Offshore Investment product, allowing clients to invest in property outside the country. The launch events were held on March 13th at Mount Soche in Blantyre and March 14th at BICC in Lilongwe.

In partnership with Sanlam, NICO aims to provide clients with expert financial advice and insights on international property investments. Group CEO Daniel Dunga and his team worked tirelessly to bring this product to life, and the launch showcased their dedication and success. The event brought together invited guests from the financial sector and business community.

Mirage PR provided an exciting interactive activity. The interactive activity called Bumpy Road was designed to get the conversation started. Guests selected a mode of transportation—ranging from a salon car to a yacht—before navigating a journey filled with obstacles like flooding and broken bridges, symbolising investment challenges. The experience concluded with a private jet takeoff, representing offshore investment opportunities.

Highlights of the campaign

• The Lilongwe event had 60 guests in attendance, while the Blantyre event hosted 70 guests.
• Guests were delighted with the gift boxes, which featured a selection of books. These books tied into the product launch, since they mainly focused on wealth.
• The décor was a major highlight, with impressive entrance and room decorations.
• The interactive activity served as a great conversation starter, and guests were particularly intrigued by the placards.
• Guests enjoyed networking opportunities while sharing breakfast.
• Captivating highlight video that captured both launch events – that took place at Blantyre and Lilongwe. This high impact video highlight was coordinated and produced by Mirage PR.

The One Executive Golf Challenge

9th September and 30th September, 2023 (Blantyre and Lilongwe

Client: NICO Group

Assignment: Event Concept and Coordination

Solution:  The NICO Group of companies, which includes NBS Bank Plc and Eris Properties, engaged Mirage PR to conceptualise and coordinate the ONE NICO Executive Golf Challenge. This golf tournaments were held under the theme “Strokes of Genius” and this was a term that was used to marry business performance with the game of golf through golfing tips. The Blantyre edition was held at Country Club Limbe on the 9th of September, 2023 while the Lilongwe edition was held at Lilongwe Golf Club on the 30th of September, 2023. 

NICO Group Cocktail: The Billionaire Escapade

Date: 28th September, 2023 

Client: NICO Group 

Assignment:  Event Concept and Event Coordination

Solution: The NICO Group engaged Mirage PR to conceptualize and coordinate its customer appreciation efforts through a well-curated cocktail. The event which was held at The Kumbali Lodge in Lilongwe took place on a Thursday, 28th of September from 6PM to 10 PM. The event was themed “The Billionaire Escapade” and the purpose of the event was to engage with and treat the stakeholders to an exciting memorable experience, as well as celebrate The Group’s success testified by impressive mid-year financial performance results.

Stakeholders were treated to a unique one-of-a-kind experience during the event, as they were required to play Monopoly in real time. This was an exciting and memorable experience for many of the patrons and the event was both exciting and educational.