14Aug

NICO 50 years anniversary Gala

August 14, 2023By 0 comment

18th March, 2022

Client: NICO

Assignment:  Event Coordination

Solution: The NICO Group assigned Mirage PR to coordinate the One NICO 50 Years Anniversary Celebrations. Activities designed to commemorate the golden jubilee included staff engagements in Blantyre, Lilongwe and Mzuzu during the day and a gala dinner in the evening. The gala was spiced up by a live performance from Eli Njuchi and this was followed by a performance by Lucius Banda. Guests also walked away with branded gifts after the event. All in all, guests commended the event and thoroughly enjoyed the proceedings during the gala. It was a great way for NICO to engage with their customers and a way for staff to enjoy such a huge milestone in the company’s existence.

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14Aug

CDH Investment Bank 10 Years Gala Dinners

August 14, 2023By 0 comment

1st October and 8th October, 2022

Client:  CDH Investment Bank

Assignment:  Concept and Event Coordination

Solution:  CDH Investment Bank (CDHIB) assigned Mirage PR to coordinate gala dinners as part of its 10-year anniversary celebrations. The gala dinners took place in Blantyre at Sunbird Mount Soche and in Lilongwe at Bingu International Conference Centre (BICC) on the 1st and 8th of October, respectively. The Blantyre event was graced by Dr Wilson T. Banda, reserve bank governor which made it a momentous occasion. At both galas, there was airing of the 10-year video (TVC) and presentation of awards to longest serving staff and previous CEOs. Mirage PR ensured that these galas were expertly executed and enjoyed media coverage to boost visibility of the overall 10-year anniversary. 

 

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14Aug

NICO Directors Retreat

August 14, 2023By 0 comment

 

31st March – 2nd April, 2023

Client: NICO

Assignment: Event Coordination

Solution:  NICO Group assigned Mirage PR to coordinate the brand’s Directors Retreat that took place in Mangochi District from the 31st March to 2nd April, 2023. The retreat catered for 60 participants including Board Directors of all NICO Subsidiaries, Group EXCO, all NICO Company CEOs and Company Secretaries. The exciting retreat was held for 3 days – half day activities on day of arrival, full day activities on second day and half day activities on the day of departure.

 

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31Aug

Next Einstein Forum (NEF )Africa Science week

August 31, 2021By 0 comment

November 2019

Client: The Next Einstein Forum (NEF)

Assignment: Photography & Videography, Event Coordination. 5 Activities One week

Solution: We coordinated the Africa Science Week for the Next Einstein Forum. We hosted a day’s training and Liverpool Wellcome Trust Laboratories for Students around Blantyre, A school visit at the Afrinut Factories for Students in Lilongwe, an expo for innovations in Zomba and a conference for Women in Science in Blantyre.

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31Aug

Thumbs Up TV Commercial

August 31, 2021By 0 comment

2018

Client: Rab Processors

Assignment : TVC Production for Thumbs Up

Solution: Mirage PR conceptualized and produced the Thumbs Up commercial for Rab Processors in 2018 The eye-catching and persuasive commercial selling fizzy drink Thumbs Up, featured an athlete who walks into a store full of people of all ages looking for a drink. The athlete, a very attractive lady, immediately catches the attention of men in the store who attempt to buy her a drink but she is not impressed by their offers. She walks to the counter and asks for a bottle of Thumbs Up which she drinks whilst everyone stares at her and a family cheers her on for making the right choice. The TVC ends with a call to action asking consumers to purchase the product in various flavors available.

You may view the footage here- https://fb.watch/7JK075QcdG/

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31Aug

NICO Group Ladies Brunch

August 31, 2021By 0 comment

 October 2020

Client: NICO Group

Objectives: Enhancing Customer Relationships

Solution: Mother’s Day is always an emotional celebration. We wanted our client to join in on the fun. We facilitated a women’s brunch for the NICO Group for Mother’s day celebrations. We were able to engage key stakeholders because some of the directors, staff, current customers, media and prospects are mothers. We invited women entrepreneurs to come network with the NICO Group as well as each other. 

After a light breakfast was served, we hosted a panel discussion led by a few leading and up & coming entrepreneurs to discuss the challenges that women entrepreneurs face and how to overcome them. It was a real life entrepreneur cry room experience.  that allowed the NICO team to bond with these women and also gain valuable insight for customer solutions. 

Guests enjoyed lunch and networking after the discussions.

 

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31Aug

International Golf Tournament

August 31, 2021By 0 comment

January 2019 – April 2019

Client: Ladies Golf Union of Malawi

Objective: To manage Malawi’s first ever International Golf Tournament and produce all the communication materials throughout all stages of the project. Photo Coverage of the first ever International Golf Tournament in Malawi. Task included taking wide variety of shots throughout the event.

Solution: Mirage PR coordinated the event starting from sourcing sponsorship from list of the sponsors provided by the client, inviting guests and working with the media to produce communications materials such as newsletters, posters to publicize the event. The agency arranged the venue for the event, and worked hand in hand with the client in choosing the trophies to be given to the winners of the tournament. Mirage PR also provide photo coverage for the event and produced wide range of shots with excellent qualities. These high-quality photos of the event were presented to the client.

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30Aug

OCL Malawi Night

August 30, 2021By 0 comment

December 2020

Client: Open Connect Limited

Objective: Customer engagement

Solutions: Mirage PR coordinated an event for OCL to give the client a platform for meaningful customer engagement. The event held at Mount Soche was graced by OCL executives and all its stakeholders. Unlike most sit and listen events, this event stayed true to its name, Malawi Night – a night celebrating the various cultures and traditions of Malawi through food, music and clothing. The guests were asked to come clad in traditional attire, the food was all local cuisine from different parts of the country, the décor was all locally sourced materials and there were also traditional dances by local cultural troupes. The theme was strategic to position OCL as a local brand deeply rooted in Malawi. OCL achieved lead generation, received helpful customer feedback and developed strong ties between themselves, customers and prospects.

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30Aug

National Bank Unlock Your Potential

August 30, 2021By 0 comment

May-July 2020

Client: NBM Plc    

Objective:  Digital Campaign to enhance customer relationships and boost overall favorable brand association  during first wave of COVID -19 pandemic

Solution: The COVID-19 crisis elicited tremendous change in both organizations and their customers’ lives. These being unprecedented times, companies struggled to maintain rapport with their stakeholders. It became increasingly vital for companies to transform their marketing and public relations strategies to incorporate more digital content in-order to optimize customer engagement and leverage the increasing amount of time that customers are spending at home and online.

Another rationale for this customer engagement campaign was strategic -A brand must not stop being there for its customers even if it means pivoting strategies. Your customers have historically supported your business, – now it is time to support them during hard hitting times. Now is the best time to make a stance that your brand genuinely cares for its customers. Investing in digital campaigns now can also boost traffic on your various digital platforms. Interest that you could sustain for future engagement.

We created a campaign concept that shared the important COVID-19 information very subtly while addressing effects of the challenge and offering solutions for them. As the internet is already flooded with content related to the crisis, we opted to take a unique approach. Our 5 key objectives were as follows;

  1. Humanizing the bank – offer empathy

2. Educate customers on how to interact with the brand

3. Assurance of NBM’s stability and continued quality customer service

4. Revolutionizing what customers value about NBM’s service

5. Tackling the future

The campaign allowed us to merge strategic and creative tactics – we broadcasted educational videos every Tuesday, ranging from coaching sessions with Renowned Coach Dr. Mary Mkandawire, Mental Health lessons & coping sessions with Dr. Chiwoza Bandawe and Business advice from the Bank CEO to music performances and aerobics on weekends.

The numbers speak for themselves. This campaign was easily the most shared content on social media. The rags to riches story of Social Entrepreneur Napoleon Dzombe had amassed over 200,000 organic views and was shared over 100 times. Influential personalities commended the campaign widely.

You may view some of the footage here –https://fb.watch/7ID8rI05wl/ 

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30Aug

Nico Group Customer Appreciation Cocktail

August 30, 2021By 0 comment

Client: NICO Group

Project Duration: 1 Day, March 2019

Objective: Customer engagement with current customers and prospects 

Solutions: To promote customer retention and acquisition, Mirage PR put together an end of year client appreciation cocktail for NICO Group. The cocktail, held at the Bingu International Convention Centre, was multi-themed with a vintage outdoor setting that every customer wanted to take photos at. We arranged vintage clothing and cars for NICO staff. The lobby was an interactive setting. We scratched boring presentations off the programme and went for an intimate scene that would encourage one on one interactions for the NICO team and their clients. Wine and Cheese tasting encouraged the interactions. After an hour of the fun activities, guests were invited to the main event room that had a very futuristic theme for a brief speech from the Guest of Honor followed by snacks, drinks and music from the live band.

NICO Group achieved great customer engagement, lead generation and strengthened customer ties through this event. 

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