11th July 2025

Client: ICON Properties

Assignment: Event concept, Event Management

On the 11th of July 2025, ICON Properties plc successfully hosted its annual Stakeholder Engagement Forum at the Kabula Room, Ryalls Hotel in Blantyre. The forum brought together a cross-section of key stakeholders, including property investors, tenants, real estate professionals, financial advisors, business partners, and members of the media. The event provided a strategic platform for ICON Properties to engage directly with its stakeholders, reaffirm its commitment to transparency and accountability, and share insights on company performance, market positioning, and future growth plans.

Mirage PR was entrusted with the coordination and execution of this high-level event. From developing the event concept and managing venue logistics to creating branded materials and facilitating day-of coordination, Mirage PR played a central role in delivering a seamless and impactful experience that reflected ICON Properties’ professionalism and stakeholder-focused culture. Thoughtfully curated décor transformed the venue into a stylish and welcoming space, creating an ambience that guests truly appreciated.

The event commenced at 10:00 AM, hosted by Mbumba Mlia-Ndasauka, who guided proceedings with poise, ensuring the program flowed smoothly. Senior executives shared updates on the company’s financial and operational performance over the past year, highlighting progress made, strategic priorities, and steps being taken to create value through ICON’s diverse property portfolio. A highlight of the day was the introduction of Mr. Washington Chimuzu, ICON’s new Chief Executive Officer, who addressed stakeholders for the first time in his new role. He shared his vision for the company, reflecting on recent achievements and outlining future strategies to build on ICON’s strong foundation.

The forum drew over 80 key stakeholders, reflecting strong interest and confidence in ICON Properties. An interactive question-and-answer segment encouraged meaningful dialogue, allowing guests to gain fresh perspectives and valuable takeaways. The event successfully reinforced ICON Properties’ commitment to stakeholder engagement, transparency, and accountability while showcasing Mirage PR’s expertise in orchestrating high-level corporate events.

Highlights of the campaign

  • Washington Chimuzu, ICON’s new CEO, addressed stakeholders for the first time, sharing his vision and future strategies.
  • Senior executives presented financial and operational updates, reinforcing ICON’s commitment to good governance and shareholder value creation.
  • Mirage coordinated the event from concept development to day-of execution, providing a PA system and screen to enhance presentations and communication.
  • The interactive Q&A segment fostered meaningful discussions and provided stakeholders with valuable insights.
  • Thoughtful décor and ambience created a welcoming and professional environment.
  • High attendance and active participation reflected strong stakeholder trust and interest in ICON Properties’ growth.