30th April, 2025

Client: National Bank of Malawi

Assignment: Event Coordination, Event Management , Experiential Marketing

Solution: On April 30, 2025, National Bank of Malawi (NBM) launched an innovative financing solution called Fuel 360, aimed at revolutionizing fuel retail in Malawi.

Fuel 360 was developed to provide financial support to fuel retailers, helping them maintain consistent fuel supplies and enhance operational efficiency. By addressing common cash flow challenges, the product aimed to ensure a steady and reliable fuel distribution network across the country.

The initiative formed part of NBM’s broader strategy to empower key sectors of the Malawian economy through tailored financial products. By improving access to working capital, Fuel 360 enabled fuel retailers to meet demand more effectively and consistently.

Mirage PR conceptualized and coordinated the launch event, and the following report outlines the highlights and lessons learned during the event.

Highlights of the campaign

  • A high-impact highlight video captured the most important moments of the launch event.
  • The event décor perfectly reflected the theme of the launch, leaving guests impressed with the overall ambience.
  • Another key highlight was the seamless coordination by the Mirage team, who ensured that client needs were fully met throughout and after the event.
  • The professional hosting services provided ensured the event ran smoothly and delivered an exceptional experience for all in attendance.