1st  November – 2nd November, 2025

Client: NBS Bank

Assignment: Event Coordination and Event Management, Public Relations

NBS Bank partnered with Mirage PR to organize the prestigious 2025 Malawi Defence Force (MDF) Veterans Thanksgiving Golf Tournament, held on 25th October at Country Club Limbe. The tournament was played over two days and brought together retired and serving MDF officers, corporate partners, invited guests, and golf enthusiasts, celebrating both sporting excellence and the dedication of MDF veterans.

Registration began at 7:30 AM, with participants receiving branded gift bags and enjoying morning refreshments. The tournament officially started at 8:30 AM with a ceremonial opening shot by General George Alexander Jaffu, Commander of the MDF. Along the nine-hole course, three selected holes featured special “hole experiences,” including water breaks, a champagne area, spa sessions, and cocktails, offering golfers interactive and relaxing moments throughout the tournament.

The overall winners represented Msilikali SACCO. The event concluded with remarks from General Jaffu, Minister Roza Mbilizi, and NBS Bank CEO Temwani Simwaka, who commended the spirit of camaraderie, partnership, and excellence. Mirage PR handled the full coordination, branding, and overall management of the tournament, ensuring a seamless and memorable experience for all participants.

Highlights of the campaign

– Curated Hole Experiences: Mirage PR curated special hole experiences across selected holes of the golf course, including water break stations, a spa area, and cocktail experiences. These activations resonated strongly with the golfers, enhancing their overall experience and generating visible excitement and engagement throughout the tournament.

– Media Management: The agency managed all media coordination for the event, ensuring seamless engagement with the press and effective coverage. All published articles and media content were compiled and formally presented to the client as part of the post-event deliverables.

– Branding and Décor: Mirage PR handled the branding and décor for the event, ensuring that VIP spaces, the prize presentation area, and the post-event performance space were thoughtfully curated and beautifully decorated, creating a premium and welcoming atmosphere.

– Entertainment: Entertainment featured a live Malawi Defence Force Dance Band and a dedicated DJ. The specially curated and decorated post-event performance area provided an ideal setting for the band, while the DJ maintained an engaging atmosphere throughout the day and into the post–prize presentation session