10th December, 2024

Client: NICO Asset Managers

Assignment: Event Management, Event Concept, Event Coordination

Solution: NICO Asset Managers (NAM) engaged Mirage PR to conceptualize and coordinate the Coffee Experience 2024 in Lilongwe. This edition, held on 10th December 2024 at the Bingu International Convention Centre (BICC), stood out by focusing on a targeted clientele: medical doctors. While physicians dedicate years to mastering their profession, few receive guidance on managing their personal finances. The Coffee Experience addressed this gap, combining financial literacy with a premium coffee experience.

Guests began arriving at 3 PM in the Phwiti and Mpheta rooms, where the ambience immediately created a welcoming and engaging atmosphere. The event was introduced by Tumusime Msimuko, Head of Portfolio and Business Development, who highlighted the parallels between coffee and investments. Daniel Dunga, Chief Executive, delivered insightful presentations on investment strategies, while Dr. Lizzie Msowoya led interactive coffee cupping sessions during the breaks. Volunteer guests participated in preparing the third cupping—a plunger coffee—adding an engaging hands-on element to the event.

The session concluded with Daniel Dunga summarizing key financial insights, after which guests enjoyed teas, snacks, and received curated coffee packages as gifts. The event ended at 6 PM, leaving attendees excited about the unique experience and the practical knowledge gained.

Key Takeaways:

  • Combining a niche professional audience with an interactive lifestyle experience creates a highly engaging platform for financial education.
  • Hands-on activities, such as coffee cupping, strengthen participant engagement and memorability of the event.
  • Tailored content addressing the specific financial needs of a professional audience enhances relevance and impact.

Highlights of the campaign

  • The interactive elements, including the coffee cupping sessions and the opportunity for volunteer guests to participate in preparing plunger coffee, added a hands-on dimension that kept the audience actively engaged.
  • The presentations delivered during the event were exceptional, expertly crafted to be both insightful and engaging. Daniel Dunga’s session on investments, in particular, simplified complex financial concepts into relatable, actionable advice, empowering guests to think strategically about their financial futures.
  • The event décor was a standout feature, receiving widespread praise for its elegance and attention to detail, which created a sophisticated and inviting atmosphere.
  • Additionally, Mirage PR provided professional media production, delivering a highlight video that showcased the event’s success and key moments.