12th July 2024

Client: MUUNI FUND

Assignment: Event Management

The Muuni Fund, established by the Malawi Communications Regulatory Authority (MACRA), is a pioneering ICT Research and Innovation initiative dedicated to nurturing and supporting local technological talent in Malawi. Launched in 2023, the fund aligns with the Malawi 2063 Agenda, which prioritizes digital transformation as a cornerstone for national development.

Mirage PR was engaged by the MUUNI Fund through MACRA to manage and coordinate the highly anticipated MUUNI Fund Expo, held on 12th July 2024 at BICC. The agency took charge of overseeing the decorators, the event host, and the overall setup, ensuring that a thorough dry run was conducted and that all suppliers were clear on their roles to guarantee a seamless experience.

The Expo was a resounding success, featuring the presence of Minister of Information and Digitalization, Moses Kunkuyu. Innovators from across Malawi showcased groundbreaking solutions with the potential to transform the country’s digital landscape. The event not only celebrated local ingenuity but also reinforced the MUUNI Fund’s role as a key driver of technological innovation in Malawi.

Highlights of the campaign

  • Mirage PR successfully managed all aspects of the MUUNI Fund Expo, ensuring a seamless flow from planning to execution. This included scheduling, overseeing event timelines, and coordinating all stakeholders to guarantee that the event ran efficiently and professionally.
  • The agency effectively liaised with all suppliers, including decorators, technical teams, and the host, ensuring everyone understood their roles and responsibilities. Mirage PR facilitated pre-event dry runs and briefings to avoid any last-minute challenges, ensuring a cohesive and professional setup.
  • The team meticulously oversaw the layout, décor, and technical arrangements, ensuring a visually appealing and functional environment for exhibitors and guests. This created an atmosphere conducive to engagement, networking, and showcasing innovations effectively.
  • The event provided a platform for innovators from across Malawi to present their technological solutions, highlighting potential contributions to the country’s digital transformation agenda. Mirage PR ensured the presentations and demonstrations were organized to maximize visibility and impact.
  • With the presence of Minister of Information and Digitalization, Moses Kunkuyu, the event achieved significant visibility and credibility. Mirage PR ensured proper protocol, guest coordination, and engagement strategies were in place to enhance the experience for VIP attendees.
  • Mirage PR prepared a detailed report capturing the successes of the event, lessons learned, and areas for improvement. This report serves as a valuable resource for future MUUNI Fund initiatives, ensuring continuous growth and enhanced impact.
  • Through professional event management and strategic communication, Mirage PR helped position the MUUNI Fund as a key driver of ICT research and innovation in Malawi, enhancing its visibility and reputation among stakeholders, innovators, and the public.