27th March, 2025

Client: Pinnacle Financial Services

Assignment: Event concept, Event Management, Creative designs

Solution: On 27th March 2025, Pinnacle Financial Services (PFS) celebrated a remarkable milestone, five years of transforming lives in Malawi’s microfinance sector. To bring this milestone to life, PFS partnered with Mirage PR, who conceptualized and executed an immersive anniversary celebration at Mount Soche Hotel, welcoming stakeholders from various sectors of the economy.

The evening began with guests arriving slightly ahead of schedule at 5:50 PM, though the majority trickled in after 6:20 PM. Upon arrival, attendees were greeted at the registration desk and introduced to interactive activity stations designed around PFS’s core values: Courage, Respect, Accountability, and Excellence. Each station presented a challenge that reflected the essence of its respective value. For instance, the Courage Challenge featured real-life financial dilemmas, encouraging guests to think boldly about financial decisions for individuals and businesses alike.

In addition to the core-value challenges, participants engaged in the Fishbowl Facts Quiz, where guests picked cards containing random questions about PFS, penned down their answers, and placed them into a fishbowl. This activity quickly became a favorite, with higher participation rates than the initial interactive stations, as it allowed guests to test their knowledge about the brand in a fun and engaging way.

By 6:45 PM, with a significant number of guests settled, the program officially kicked off. Event host Sam Kabambe welcomed attendees and guided them through the evening’s agenda. Shortly after, testimonial and team videos were displayed on the LED screen, celebrating PFS’s journey over the past five years.

The spotlight then turned to Douglas Kamwendo, PFS CEO, whose keynote address focused on the event’s theme: “5 Years of Uplifting Lives.” Following the CEO’s remarks, the Fishbowl Facts Quiz transitioned onto the stage, with a Mirage PR representative presenting responses for verification by PFS staff. This segment not only entertained but also ensured that accurate information about the company’s history and services was shared with all attendees.

The celebration continued with closing remarks from Board Chairman Dr. Brian Malambo, who addressed the audience for five minutes, followed by a vote of thanks and celebratory toast led by Dr. Sera Gondwe. Guests raised their glasses in unison, marking PFS’s five-year journey of empowering individuals and communities.

The evening concluded with a cocktail reception, offering guests the opportunity to network, enjoy refreshments, and engage with PFS leadership. Eight journalists from leading media houses, including MBC, Zodiak, Times, and Nyasatimes, conducted interviews with the CEO, ensuring media coverage in both English and Chichewa.

The event was a resounding success. Through creative experiential activities, strategic media engagement, and meticulous event management, Mirage PR delivered a celebration that not only honored PFS’s achievements but also strengthened its brand narrative. Guests left inspired, informed, and immersed in the story of Pinnacle Financial Services’ commitment to uplifting lives over the past five years.

Highlights of the campaign

Videography and Photography was well delivered.

Provided hosting services for the client

Branded guest gifts with the 5 years theme

Creative design of all artworks

Engaging interactive activity curated for the event

Organized professional media and post event PR tracking