13th March to 14th March, 2025

Client:  NICO Asset Managers

Assignment: Event Coordination, Event Management

Solution: NICO Asset Managers launched its new Offshore Investment product, allowing clients to invest in property outside the country. The launch events were held on March 13th at Mount Soche in Blantyre and March 14th at BICC in Lilongwe.

In partnership with Sanlam, NICO aims to provide clients with expert financial advice and insights on international property investments. Group CEO Daniel Dunga and his team worked tirelessly to bring this product to life, and the launch showcased their dedication and success. The event brought together invited guests from the financial sector and business community.

Mirage PR provided an exciting interactive activity. The interactive activity called Bumpy Road was designed to get the conversation started. Guests selected a mode of transportation—ranging from a salon car to a yacht—before navigating a journey filled with obstacles like flooding and broken bridges, symbolising investment challenges. The experience concluded with a private jet takeoff, representing offshore investment opportunities.

Highlights of the campaign

  • The Lilongwe event had 60 guests in attendance, while the Blantyre event hosted 70 guests.
  • Guests were delighted with the gift boxes, which featured a selection of books. These books tied into the product launch, since they mainly focused on wealth.
  • The décor was a major highlight, with impressive entrance and room decorations.
  • The interactive activity served as a great conversation starter, and guests were particularly intrigued by the placards.
  • Guests enjoyed networking opportunities while sharing breakfast.
  • Captivating highlight video that captured both launch events – that took place at Blantyre and Lilongwe. This high impact video highlight was coordinated and produced by Mirage PR.