12Jan

NBS Bank MDF Thanksgiving Golf Tournament

January 12, 2026By 0 comment

 

1st  November – 2nd November, 2025

Client: NBS Bank

Assignment: Event Coordination and Event Management, Public Relations

NBS Bank partnered with Mirage PR to organize the prestigious 2025 Malawi Defence Force (MDF) Veterans Thanksgiving Golf Tournament, held on 25th October at Country Club Limbe. The tournament was played over two days and brought together retired and serving MDF officers, corporate partners, invited guests, and golf enthusiasts, celebrating both sporting excellence and the dedication of MDF veterans.

Registration began at 7:30 AM, with participants receiving branded gift bags and enjoying morning refreshments. The tournament officially started at 8:30 AM with a ceremonial opening shot by General George Alexander Jaffu, Commander of the MDF. Along the nine-hole course, three selected holes featured special “hole experiences,” including water breaks, a champagne area, spa sessions, and cocktails, offering golfers interactive and relaxing moments throughout the tournament.

The overall winners represented Msilikali SACCO. The event concluded with remarks from General Jaffu, Minister Roza Mbilizi, and NBS Bank CEO Temwani Simwaka, who commended the spirit of camaraderie, partnership, and excellence. Mirage PR handled the full coordination, branding, and overall management of the tournament, ensuring a seamless and memorable experience for all participants.

Highlights of the campaign

– Curated Hole Experiences: Mirage PR curated special hole experiences across selected holes of the golf course, including water break stations, a spa area, and cocktail experiences. These activations resonated strongly with the golfers, enhancing their overall experience and generating visible excitement and engagement throughout the tournament.

– Media Management: The agency managed all media coordination for the event, ensuring seamless engagement with the press and effective coverage. All published articles and media content were compiled and formally presented to the client as part of the post-event deliverables.

– Branding and Décor: Mirage PR handled the branding and décor for the event, ensuring that VIP spaces, the prize presentation area, and the post-event performance space were thoughtfully curated and beautifully decorated, creating a premium and welcoming atmosphere.

– Entertainment: Entertainment featured a live Malawi Defence Force Dance Band and a dedicated DJ. The specially curated and decorated post-event performance area provided an ideal setting for the band, while the DJ maintained an engaging atmosphere throughout the day and into the post–prize presentation session

 

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12Jan

Centre on Human Trafficking Research and Outreach – Financial Capability Intervention

January 12, 2026By 0 comment

 

11th November, 2025

Client: Centre on Human Trafficking Research and Outreach – Financial Capability Intervention

Assignment: Public Relations Management, Event Coordination and Event Management, Media Production

The Centre on Human Trafficking Research and Outreach (CENTHRO) successfully launched its Financial Capability Intervention on 11th November 2025 at the Bingu International Convention Centre (BICC) in the Mbidzi Room. The event brought together key stakeholders, government representatives, humanitarian partners, and advocates dedicated to enhancing financial empowerment and resilience among survivors and vulnerable communities.

The programme featured opening remarks from the Ministry of Homeland Security, highlighting ongoing efforts to combat human trafficking and stressing the importance of multi-sectoral collaboration. Presentations from the Ministries of Youth and Gender further underscored their roles in prevention, awareness, and support for vulnerable populations. A survivor of human trafficking shared a moving testimony, reminding attendees of the human impact behind the policies and statistics.

CENTHRO Director David Okech presented the organization’s findings, initiatives, and strategic interventions aimed at reducing human trafficking risks. The keynote address by Chief Justice Rizine R. Mzikamanda emphasized the judiciary’s critical role in protecting vulnerable populations and strengthening legal frameworks.

The launch concluded with the official handover of a baseline study to guide policy and program design, followed by a press conference and a networking lunch. Mirage PR successfully managed the event, ensuring seamless coordination and high-quality execution across all aspects of the launch.

Highlights of the campaign

– Organized the media on behalf of the client and created media briefs to ensure that stories reflected impact as well as presented the full story. Stories were featured on digital platforms as well as the prominent newspaper outlets.

– The event commenced in time with most of the guests arriving at the intended time with many more observing the time on the programme.

– The stage branding and overall ambience of the room was commended by the guests as well as the client.

– The event was attended by more than the expected 75 guests with numbers reaching close to 81. This showed that guests were eager to be part of this event.

– The event coordination was well organized with the client commending the service throughout the event.

– The PA system delivered excellent sound quality, ensuring all speakers were clearly audible throughout the event with no technical issues.

– Mirage PR provided high quality photography services during the event – ensuring that the event was well documented

 

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12Jan

Old Mutual Thrive Launch

January 12, 2026By 0 comment

Old Mutual Thrive Launch 

10th December, 2025

Client: Old Mutual Malawi

Assignment: Event Coordination and Event Management

On 10th December, Old Mutual Malawi hosted the “Thrive” Event at Ryalls Soche 3, celebrating the launch of its strategic theme, “Thrive.” The event was designed to bring to life Old Mutual’s corporate promise of Helping Customers Thrive, while showcasing the company’s renewed focus on growth, innovation, and meaningful progress for Malawians. Serving as both an internal rallying point and an external brand statement, the event highlighted how Old Mutual Malawi is aligning its culture, strategy, and customer experience under a unified vision for the future.

Highlights of the campaign

– Branded awards for staff appreciation

– Event coordination and event management

– Event materials that included stop watch, flip charts, pens, score papers etc

– Installation of an interactive wall for the team activity

– Provided confetti to add to the celebratory mood of the day

– The décor was completed to a high standard, neat, cohesive, and well-received by attendees.

– The overall event experience was smooth, with no queries or complaints about the services delivered.

 

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25Sep

ONE NICO Netball Top 12 Cup

September 25, 2025By 0 comment

 

28th June, 2025

Client: NICO Group

Assignment: Event Management, Event Concept, Event Coordination

The inaugural ONE NICO Netball Top 12 Cup, championed by NICO Group (including NBS Bank and Eris Properties), was officially launched on Saturday, 28 June 2025, at Blantyre Youth Centre (BYC). The tournament marked a major milestone in Malawian sport, serving as a platform to uplift netball, empower women, and rally national support for athletes.

In the lead-up to the launch, high-energy activations built excitement among staff and the public. On 25 June, Piksy and his team conducted a Corporate Dance Tour across Chibisa House, NICO House, and NBS Ginnery Corner Offices, teaching staff the official theme song and dance. The sessions created strong ownership and enthusiasm within the NICO family.

On 27 June, a public activation at Chichiri Mall engaged shoppers with a dance challenge, netball shooting games, and branded giveaways. The vibrant event generated online buzz and anticipation for the tournament.

The official launch on 28 June began with a lively parade from Chibisa House to BYC, featuring the Malawi Police Brass Band, dancers, staff, and community members, alongside senior NICO executives, NAM officials, and the Deputy Mayor of Blantyre. The ceremony featured speeches from key stakeholders, including NAM President Vitumbiko M’bwana and Deputy Mayor Jomo Osman, all commending NICO’s role in sports development.

Dr. Kwanele Ngwenya, NICO Group COO, officially declared the tournament open, reaffirming NICO’s commitment to developing talent. The event culminated with a symbolic trophy handover to NAM and an official throw-off, marking the start of competitive play in this historic tournament.

Highlights of the campaign

  • The theme song by Piksy proved highly effective, with widespread participation in the dance from staff and the public.
  • Successful activations – both corporate and public activations were well-received and helped generate momentum ahead of the main event.
  • Parade impact – the inclusion of the Police Brass Band and energetic dancers brought flair and visibility to the parade.
  • Technology enhancement – the use of an electronic scoreboard at BYC improved match tracking and audience experience.
  • Security & coordination – the parade was well supported with a police escort and traffic officers, ensuring smooth movement.
  • Performance quality – the dancers delivered an energetic and well-coordinated show during both the parade and launch. Piksy’s two performances were also very engaging and exciting for the audience.

 

 

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25Sep

NICO Asset Managers Coffee Experience for medical professionals

September 25, 2025By 0 comment

10th December, 2024

Client: NICO Asset Managers

Assignment: Event Management, Event Concept, Event Coordination

Solution: NICO Asset Managers (NAM) engaged Mirage PR to conceptualize and coordinate the Coffee Experience 2024 in Lilongwe. This edition, held on 10th December 2024 at the Bingu International Convention Centre (BICC), stood out by focusing on a targeted clientele: medical doctors. While physicians dedicate years to mastering their profession, few receive guidance on managing their personal finances. The Coffee Experience addressed this gap, combining financial literacy with a premium coffee experience.

Guests began arriving at 3 PM in the Phwiti and Mpheta rooms, where the ambience immediately created a welcoming and engaging atmosphere. The event was introduced by Tumusime Msimuko, Head of Portfolio and Business Development, who highlighted the parallels between coffee and investments. Daniel Dunga, Chief Executive, delivered insightful presentations on investment strategies, while Dr. Lizzie Msowoya led interactive coffee cupping sessions during the breaks. Volunteer guests participated in preparing the third cupping—a plunger coffee—adding an engaging hands-on element to the event.

The session concluded with Daniel Dunga summarizing key financial insights, after which guests enjoyed teas, snacks, and received curated coffee packages as gifts. The event ended at 6 PM, leaving attendees excited about the unique experience and the practical knowledge gained.

Key Takeaways:

  • Combining a niche professional audience with an interactive lifestyle experience creates a highly engaging platform for financial education.
  • Hands-on activities, such as coffee cupping, strengthen participant engagement and memorability of the event.
  • Tailored content addressing the specific financial needs of a professional audience enhances relevance and impact.

Highlights of the campaign

  • The interactive elements, including the coffee cupping sessions and the opportunity for volunteer guests to participate in preparing plunger coffee, added a hands-on dimension that kept the audience actively engaged.
  • The presentations delivered during the event were exceptional, expertly crafted to be both insightful and engaging. Daniel Dunga’s session on investments, in particular, simplified complex financial concepts into relatable, actionable advice, empowering guests to think strategically about their financial futures.
  • The event décor was a standout feature, receiving widespread praise for its elegance and attention to detail, which created a sophisticated and inviting atmosphere.
  • Additionally, Mirage PR provided professional media production, delivering a highlight video that showcased the event’s success and key moments.

 

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24Sep

ICON Properties Annual General Meeting 2025

September 24, 2025By 0 comment

30th July 2025

Client: ICON Properties

Assignment: Event Management, Event Coordination

Solution: ICON Properties plc successfully convened its 7th Annual General Meeting (AGM) on July 30, 2025, at Ryalls Hotel in the Kabula Room. The gathering brought together directors, shareholders, and members of the media, providing a platform for strategic dialogue, decision-making, and stakeholder engagement. The session reflected ICON Properties plc’s continued commitment to transparency and accountability while reaffirming its focus on delivering value to shareholders.

During the meeting, the company reported a profit after tax of MK24 billion for 2024. Chairperson Eric Chapola expressed satisfaction with this performance, noting that it was achieved despite prevailing economic challenges. He acknowledged ongoing concerns such as delayed rental payments from some tenants and emphasized that the company is actively reviewing rental structures to improve compliance and strengthen its revenue position. He further commended the resilience of the business and reaffirmed ICON Properties plc’s dedication to navigating economic pressures while maintaining strong returns for its investors.

CEO Washington Chimudzu highlighted upcoming projects designed to add value to the business and position the company for sustainable growth. His presentation underscored ICON Properties plc’s strategic direction and long-term vision, setting a clear path for continued expansion. Overall, the AGM reinforced stakeholder confidence, showcasing a company that remains resilient, forward-looking, and determined to drive sustainable success in the face of evolving market dynamics.

Highlights of the campaign

  • The event décor was meticulously executed, creating an atmosphere of vibrancy and sophistication that complemented the occasion.
  • The program was delivered seamlessly, running smoothly and without any disruptions, ensuring a well-coordinated and engaging experience for attendees.
  • The annual general meeting attracted over 80 stakeholders, fostering meaningful engagement and reinforcing its importance as a key stakeholder platform.

 

 

 

 

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24Sep

NICO Group The BenchTALK

September 24, 2025By 0 comment

 

13th July 2025

Client: NICO Group

Assignment: Event Management, Event Concept, Event Coordination, Media Management, Media Production

Solution:  The inaugural BenchTALK, held on 13th July 2025 at Lantana Lodge, was a groundbreaking event dedicated to celebrating men in a refreshing and meaningful way. Conceptualised and executed by Mirage PR under the directive of NICO Group, the evening was designed to spark conversations that are rarely given space in traditional settings, conversations about purpose, leadership, health, pressure, and identity. The event coincided with the FIFA Club World Cup Final between Chelsea and PSG, creating the perfect blend of serious dialogue and brotherhood entertainment. From the outset, Mirage PR ensured the experience was memorable, with a football-inspired entrance, themed décor, and an atmosphere that was both relaxed and purposeful.

The programme was anchored by powerful messages from speakers such as NICO Group CEO Donbell Mandala, who acknowledged the silent burdens men often carry, and Daniel Dunga of NICO Asset Managers, who encouraged men to adopt a long-term perspective in their personal and professional lives. One of the standout sessions came from Dr. Frank Taulo, who delivered an honest and eye-opening discussion on men’s health, urging attendees to prioritise physical wellness, mental well-being, and emotional openness. Mirage PR’s host kept the mood lively with a prediction game before the match, sparking laughter and camaraderie, while the screening of the Chelsea vs PSG final on a 3×2 LED screen provided by the agency gave guests a stadium-like experience. The braai-style dinner, also coordinated by Mirage PR, complemented the evening perfectly, allowing guests to continue networking and bonding in a casual, enjoyable setting.

Guests responded with enthusiasm, praising the overall ambiance, the relevance of the discussions, and the thoughtful coordination of food, entertainment, and technical support. Many expressed deep gratitude to NICO Group for providing a platform where men felt truly acknowledged and celebrated, while also commending Mirage PR for their seamless delivery. Although some guests left before collecting the branded gifts that were prepared, the gesture further reinforced the attention to detail in curating the experience. BenchTALK not only achieved its goal of honouring men in a unique way but also laid the foundation for what can grow into a signature annual event that blends meaningful conversations with shared experiences, ensuring lasting impact for both the guests and the brand.

Highlights of the campaign

  • Guests thoroughly enjoyed the LED screen experience, which allowed them to watch the game comfortably while networking with fellow attendees.
  • The event décor and overall ambiance were exceptional, receiving high praise from many guests on the day.
  • The presentations delivered were highly relatable, resonating deeply with the male audience and sparking meaningful reflection.
  • Frank Taulo’s health talk stood out as a key highlight, offering eye-opening insights that captivated the attention of the men in attendance.
  • Guests expressed heartfelt gratitude to the NICO Group for creating a space where men could gather, connect, and feel acknowledged , many noted that they truly felt “seen” by the brand.
  • The braai complemented well with event and the guests enjoyed the food experience.
  • Branded gifts were prepared for all guests as part of the event experience. However, only a few were able to collect theirs, as some attendees had to leave early and were unable to pick them up.
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23Sep

MUUNI Fund EXPO

September 23, 2025By 0 comment

12th July 2024

Client: MUUNI FUND

Assignment: Event Management

The Muuni Fund, established by the Malawi Communications Regulatory Authority (MACRA), is a pioneering ICT Research and Innovation initiative dedicated to nurturing and supporting local technological talent in Malawi. Launched in 2023, the fund aligns with the Malawi 2063 Agenda, which prioritizes digital transformation as a cornerstone for national development.

Mirage PR was engaged by the MUUNI Fund through MACRA to manage and coordinate the highly anticipated MUUNI Fund Expo, held on 12th July 2024 at BICC. The agency took charge of overseeing the decorators, the event host, and the overall setup, ensuring that a thorough dry run was conducted and that all suppliers were clear on their roles to guarantee a seamless experience.

The Expo was a resounding success, featuring the presence of Minister of Information and Digitalization, Moses Kunkuyu. Innovators from across Malawi showcased groundbreaking solutions with the potential to transform the country’s digital landscape. The event not only celebrated local ingenuity but also reinforced the MUUNI Fund’s role as a key driver of technological innovation in Malawi.

Highlights of the campaign

  • Mirage PR successfully managed all aspects of the MUUNI Fund Expo, ensuring a seamless flow from planning to execution. This included scheduling, overseeing event timelines, and coordinating all stakeholders to guarantee that the event ran efficiently and professionally.
  • The agency effectively liaised with all suppliers, including decorators, technical teams, and the host, ensuring everyone understood their roles and responsibilities. Mirage PR facilitated pre-event dry runs and briefings to avoid any last-minute challenges, ensuring a cohesive and professional setup.
  • The team meticulously oversaw the layout, décor, and technical arrangements, ensuring a visually appealing and functional environment for exhibitors and guests. This created an atmosphere conducive to engagement, networking, and showcasing innovations effectively.
  • The event provided a platform for innovators from across Malawi to present their technological solutions, highlighting potential contributions to the country’s digital transformation agenda. Mirage PR ensured the presentations and demonstrations were organized to maximize visibility and impact.
  • With the presence of Minister of Information and Digitalization, Moses Kunkuyu, the event achieved significant visibility and credibility. Mirage PR ensured proper protocol, guest coordination, and engagement strategies were in place to enhance the experience for VIP attendees.
  • Mirage PR prepared a detailed report capturing the successes of the event, lessons learned, and areas for improvement. This report serves as a valuable resource for future MUUNI Fund initiatives, ensuring continuous growth and enhanced impact.
  • Through professional event management and strategic communication, Mirage PR helped position the MUUNI Fund as a key driver of ICT research and innovation in Malawi, enhancing its visibility and reputation among stakeholders, innovators, and the public.

 

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23Sep

ICON Properties Stakeholder Engagement 2025

September 23, 2025By 0 comment

11th July 2025

Client: ICON Properties

Assignment: Event concept, Event Management

On the 11th of July 2025, ICON Properties plc successfully hosted its annual Stakeholder Engagement Forum at the Kabula Room, Ryalls Hotel in Blantyre. The forum brought together a cross-section of key stakeholders, including property investors, tenants, real estate professionals, financial advisors, business partners, and members of the media. The event provided a strategic platform for ICON Properties to engage directly with its stakeholders, reaffirm its commitment to transparency and accountability, and share insights on company performance, market positioning, and future growth plans.

Mirage PR was entrusted with the coordination and execution of this high-level event. From developing the event concept and managing venue logistics to creating branded materials and facilitating day-of coordination, Mirage PR played a central role in delivering a seamless and impactful experience that reflected ICON Properties’ professionalism and stakeholder-focused culture. Thoughtfully curated décor transformed the venue into a stylish and welcoming space, creating an ambience that guests truly appreciated.

The event commenced at 10:00 AM, hosted by Mbumba Mlia-Ndasauka, who guided proceedings with poise, ensuring the program flowed smoothly. Senior executives shared updates on the company’s financial and operational performance over the past year, highlighting progress made, strategic priorities, and steps being taken to create value through ICON’s diverse property portfolio. A highlight of the day was the introduction of Mr. Washington Chimuzu, ICON’s new Chief Executive Officer, who addressed stakeholders for the first time in his new role. He shared his vision for the company, reflecting on recent achievements and outlining future strategies to build on ICON’s strong foundation.

The forum drew over 80 key stakeholders, reflecting strong interest and confidence in ICON Properties. An interactive question-and-answer segment encouraged meaningful dialogue, allowing guests to gain fresh perspectives and valuable takeaways. The event successfully reinforced ICON Properties’ commitment to stakeholder engagement, transparency, and accountability while showcasing Mirage PR’s expertise in orchestrating high-level corporate events.

Highlights of the campaign

  • Washington Chimuzu, ICON’s new CEO, addressed stakeholders for the first time, sharing his vision and future strategies.
  • Senior executives presented financial and operational updates, reinforcing ICON’s commitment to good governance and shareholder value creation.
  • Mirage coordinated the event from concept development to day-of execution, providing a PA system and screen to enhance presentations and communication.
  • The interactive Q&A segment fostered meaningful discussions and provided stakeholders with valuable insights.
  • Thoughtful décor and ambience created a welcoming and professional environment.
  • High attendance and active participation reflected strong stakeholder trust and interest in ICON Properties’ growth.

 

 

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23Sep

Mirage PR International Women’s Day EXPO

September 23, 2025By 0 comment

7th – 8th March, 2025

Client: Mirage PR

Assignment: Event concept, Event Management, Creative designs

The International Women’s Day Expo & Gala 2025, hosted at Amaryllis Hotel in Blantyre on March 7 and 8, was curated by Mirage PR in partnership with the Ministry of Gender, NICO, Amaryllis, and UN agencies. The two-day celebration carried forward the theme of “Accelerate Action” envisioning a world free from bias, stereotypes, and discrimination, where women’s equality is valued and celebrated. Mirage PR served as the lead event organizer, responsible for concept development, stakeholder engagement, execution, branding, and media coordination.

Day One featured the Power Suit Business Breakfast, bringing together government leaders, NGOs, and development partners. Highlights included keynote remarks from Hon. Halima Daudi, Deputy Minister of Gender, and presentations by Dr. Mathero Michelle Nkhalamba, Dr. Mary Mkandawire, and Lorraine Mlenga of NICO Group. The Women’s Expo, officially opened by the Deputy Minister, showcased 35 exhibitors from across Malawi, while the SME Clinic provided business insights through testimonies, UNDP case studies, and interactive discussions. Mirage PR ensured program flow, exhibitor coordination, sponsor visibility, and extensive media coverage.

Day Two culminated in the glamorous Gala Night, celebrating the achievements of exceptional Malawian women through inspiring speeches, entertainment, and recognition moments. Mirage PR designed and executed the full gala experience from concept and décor to stage management and sponsor integration. By delivering an impactful, well-coordinated event, Mirage PR reaffirmed its position as a strategic communications and event management partner committed to empowering women, fostering collaboration, and advancing inclusion in Malawi.

Highlights of the campaign

  • Two-day celebration at Amaryllis Hotel (March 7–8, 2025) hosted by Mirage PR in partnership with the Ministry of Gender, NICO, UN agencies, and Amaryllis Hotel.
  • Power Suit Business Breakfast opened by Hon. Halima Daudi, Deputy Minister of Gender, featuring:
  • Keynote encouraging women to champion development under Malawi 2063.
  • Presentations by Dr. Mathero Michelle Nkhalamba, Dr. Mary Mkandawire, and Lorraine Mlenga (NICO Group).
  • Development partner remarks by UN Representative Lettie Chiwara.

 

 

 

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